Nurhan Zeynep Tosun
Publication 10
Review 11
CrossRef Cited 8
Research Fields
Advertising Campaigns
Advertising Strategies
Bio
Prof. Dr. Nurhan Babür Tosun graduated from Marmara University Faculty of Communication. In 1985, she received her Masters degree in Radio and TV. She finished her Doctorate in Public Relations. She became associate professor and professor in the Department of Public Relations and Advertising at the Faculty of Communications. She is now at Marmara University Faculty of Communications Department of Advertising and Promotion. Her research areas Integrated Marketing
Communication, Brand Communication, Advertising and Brand Management.
Institution
FENERBAHÇE ÜNİVERSİTESİ
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