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Researchers
Müzeyyen Gelibolu
Müzeyyen Gelibolu
Asst. Prof. Dr.
mustafa Kemal Üniversitesi
Publication
2
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0
TR Dizin Cited
2
2
Publication
0
Review
2
TR Dizin Cited
0000-0002-9852-7243
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Summary
Publications
Peer Review
Research Fields
Marketing
Consumer Behaviour
Institution
mustafa Kemal Üniversitesi
Popular Publications
The Impact of Influencer-Consumer Self Congruity on Purchase Intention: Sequential Mediation Role of Para-social Interaction and Credibility
Authors:
Müzeyyen Gelibolu
Published: 2024 ,
Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1360951
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
96
0
CITED
1
FAVORITE
96
TOTAL DOWNLOAD COUNT
Publications
The Impact of Influencer-Consumer Self Congruity on Purchase Intention: Sequential Mediation Role of Para-social Interaction and Credibility
Authors:
Müzeyyen Gelibolu
Published: 2024 ,
Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1360951
FAVORITE
1
TOTAL DOWNLOAD COUNT
96
1
FAVORITE
96
TOTAL DOWNLOAD COUNT
THE EFFECT OF SELF-CONGRUENCE ON PURCHASE INTENTION IN INFLUENCER MARKETING: MEDIATING ROLE OF PARA-SOCIAL INTERACTION
Authors:
Müzeyyen Gelibolu
Published: 2024 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
354
0
FAVORITE
354
TOTAL DOWNLOAD COUNT
Articles published in
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
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