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An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases

Yıl 2020, Cilt: 7 Sayı: 2, 255 - 266, 22.12.2020

Öz

The rapid development of information technology leads consumers to online shopping besides the current traditional purchasing methods. The perceived risk in online purchases can affect their purchase intention and behavior. For this reason, this study aims to determine types of risk which consumers perceive during online purchase and the effect of perceived risk on online repurchase intention. Members of the bachelor degree tourism schools and faculties Turkey were selected as the population and sent a survey form via e-mail. Finally, the number of available survey forms from participants was 129. Research findings indicate that participants were influenced by financial risk, privacy and source risk, performance risk and social, physical and psychological risk types. In addition, it has been found out that there is a negative and significant relationship between perceived risk and repurchase intention in online vacation purchase. Finally, some suggestions were put forth for reducing perceived risk in order to increase online vacation purchases.

Kaynakça

  • Akoğlan-Kozak, M. & Doğan. M. (2014). Dinleme Davranışının Müşterinin Satın Alma Niyeti ve Satın Alma Davranışına Etkisi: Seyahat Acentası Satış Temsilcileri Kapsamında Bir Araştırma, Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 15(2), 57-83.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S. & Yıldırım, E. (2012). Sosyal Bilimlerde Araştırma Yöntemleri- SPSS Uygulamalı (7th ed.), Sakarya Yayıncılık, Sakarya.
  • Alam, S. S., Bakar, Z., Ismail, H. B. & Ahsan, N. (2008). Young Consumers Online Shopping: An Empirical Study, Journal of Internet Business, 5, 81-98.
  • Amaro, S. & Duarte, P. (2015). An Integrative Model of Consumers’ Intentions to Purchase Travel Online, Tourism Management, 46, 64-79.
  • Ayazlar, A. R. (2011). Elektronik Satınalmada Websitesi Özelliklerinin Bilişsel Çelişki Üzerine Etkisi, Unpublished Master’s Thesis, Adnan Menderes Üniversitesi, Sosyal Bilimler Enstitüsü, Aydın.
  • Bauer, R. A. (1960). Consumer Behavior as Risk Taking. In D. F. Cox (Ed.), Risk Taking and Information Handling in Consumer Behavior (pp. 23-33), Harvard Business Press, Boston.
  • Brosdahl, D. J. & Almousa, M. (2013). Risk Perception and Internet Shopping: Comparing United States and Saudi Arabian Consumers, Journal of Management and Marketing Research, 13(1), 1-17.
  • Buhalis, D. & Main, H. (1998). Information Technology in Peripheral Small and Medium Hospitality Enterprises: Strategic Analysis and Critical Factors, International Journal of Contemporary Hospitality Management, 10(5), 198-202.
  • Carmen, P. C. (2007). Perceived Risk on Goods and Service Purchases, Esic Market, 129, 183-199.
  • Chen, Y., Yan, X. & Fan, W. (2015). Examining the Effects of Decomposed Perceived Risk on Consumer Online Shopping Behavior: A Field Study in China, Inzinerine Ekonomika-Engineering Economics, 26(3), 315-326.
  • Chu, K. K. & Li, C. H. (2008). A Study of the Effect of Risk-Reduction Strategies on Purchase Intentions in Online Shopping, International Journal of Electronic Business Management, 6(4), 213-226.
  • Connolly, D. J., Olsen, M. D. & Moore, R. G. (1998). The Internet as a Distribution Channel, Cornell Hotel and Restaurant Administration Quarterly, 39(4), 42-54.
  • Cunningham, L. F., Gerlach, J. H., Harper, M. D. & Young, C. E. (2005). Perceived Risk and the Consumer Buying Process: Internet Airline Reservations, International Journal of Service Industry Management, 16(4), 357-372.
  • Çabuk, S., Nakıboğlu, B. & Canoğlu, M. (2013). Algılanan Otel İmajı ve Hizmet Kalitesi ile Tekrar Satın Alma Niyeti Arasındaki İlişkiler, Anatolia: Turizm Araştırmaları Dergisi, 24(1), 96-108.
  • Çetinsöz, B. C. (2015). Yerli Turistlerin E-Satın Alma Eğilimlerinin Teknoloji Kabul Modelinde Analizi (TKM), Elektronik Sosyal Bilimler Dergisi, 14(53), 242-258.
  • DeRuyter, K., Wetzels, M. & Kleijnen, M. (2001). Customer Adoption of E-service: An Experimantal Study, International Journal of Service Industry Management, 12(2), 184-207.
  • Featherman, M. S., Miyazaki, A. D. & Sprott, D. E. (2010). Reducing Online Privacy Risk to Facilitate E-service Adoption: The Influence of Perceived Ease of Use and Corporate Credibility, Journal of Services Marketing, 24(3), 219-229.
  • Featherman, M. S. & Pavlou, P. A. (2003). Predicting E-services Adoption: A Perceived Risk Facets Perspective, International Journal of Human-Computer Studies, 59, 451-474.
  • Forsythe, S. M. & Shi, B. (2003). Consumer Patronage and Risk Perceptions in Internet Shopping, Journal of Business Research, 56(11), 867-875.
  • Gibson, H. & Yiannakis, A. (2002). Tourist Roles Needs and the Lifecourse, Annals of Tourism Research, 29(2), 358-383.
  • Han, J. Y. (2005). The Relationships of Perceived Risk to Personal Factors, Knowledge of Destination and Travel Purchase Decisions in International Leisure Travel, Unpublished Doctoral Thesis, Hospitality and Tourism Management, Blacksburg, Virginia.
  • Herrero Crespo, Rodríguez del Bosque, Á., I. & García de los Salmones Sánchez, M. M. (2009). The Influence of Perceived Risk on Internet Shopping Behavior: A Multidimensional Perspective, Journal of Risk Research, 12(2), 259-277.
  • Jacoby, J. & Kaplan, L. B. (1972). The Components of Perceived Risk. Paper presented at The Third Annual Conference of the Association for Consumer Research, 382-393.
  • Jacoby, J. & Kyner, D. B. (1973). Brand Loyalty vs. Repeat Purchasing Behavior, Journal of Marketing Research, 10(1), 1-9.
  • Jun, G. & Jaafar, N. I. (2011). A Study on Consumers’ Attitude Towards Online Shopping in Chine, International Journal of Business & Social Science, 2(22), 122-132.
  • Jarvenpaa, S. L. & Todd, P. A. (1997). Consumer Reactions to Electronic Shopping on the World Wide Web, International Journal of Electronic Commerce, 1 (2), 59-88.
  • Karamustafa, K. & Erbaş, E. (2011). Satın Alma Karar Sürecinde Algılanan Risk: Paket Turlara Yönelik Bir Araştırma. Tüketici ve Tüketim Araştırmaları Dergisi, 3 (1), 103-144.
  • Khan, S. A., Liang, Y. & Shahzad, S. (2015). An Ampirical Study of Perceived Factors Affecting Customer Satisfaction to Re-Purchase in Online Stores in China, Journal of Service Science and Management, 8, 291-305.
  • Kim, I. (2001). Invastigating Effect of Consumers’ Perveived Risk on Purchase Intention in Internet Shopping, Unpublished Doctoral Dissertation, Purdue University, West Lafayette, IN.
  • Kim, D. J., Ferrin, D. L. & Rao, H. R. (2008). A Trust-Based Consumer Decision- Making Model İn Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents, Decision Support Systems, 44, 544-564.
  • Ko, H., Jung, J., Kim, J. Y. & Shim, S. W. (2004). Cross-Cultural Differences in Perceived of Online Shopping, Journal of Interactive Advertising, 4(2), 20-29.
  • Lepp, A. & Gibson, H. (2003). Tourist Roles, Perceived Risk and International Tourism, Annals of Tourism Research, 30(3), 606-624.
  • Liang, T. & Huang, J. (1998). An Empirical Study on Consumer Acceptance of Products in Electronic Markets: A Transaction Cost Model, Decision Support Systems, 24(1), 29-43.
  • Liao, Z. & Cheung, M. T. (2001). Internet-based E-shopping and Consumer Attitudes: An Empirical Study, Information & Management, 38, 299-306.
  • Lim, N. (2003). Consumers’ Perceived Risk: Souces Versus Consequences, Electronic Commerce Research and Applications, 2, 216-228.
  • Lin, P., Jones, E. & Westwood, S. (2009). Perceived Risk and Risk-Relievers in Online Travel Purchase Intentions, Journal of Hospitality Marketing & Management, 18, 782-810.
  • Lodorfus, G. N., Trosterud, T. A. and Whitworth, C. (2006). E-Consumers’ Attitude and Behaviour in the Online Commodities Market, Special Edition on Consumer Satisfaction-Global Perspective, 77-96.
  • Mandilas, A., Karasavvoglou, A. Nikolaidis, M. & Tsourgiannis, L. (2013). Predicting Consumer’s Perceptions in On-line Shopping, Procedia Technology, 8, 435-444.
  • Martin, S. S. & Camarero, C. (2009). How Perceived Risk Affects Online Buying, Online Information Review, 33(4), 629-654.
  • Martin, S. S., Camarero, C. & Jose, R. S. (2011). Dual Effect of Perceived Risk on Cross-National E-commerce, Internet Research, 21(1), 46-66.
  • Martin, J., Mortimer, J. & Andrews, L. (2015). Re-examining Online Customer Experience to Include Purchase Frequency and Perceived Risk, Journal of Retailing and Consumer Services 25, 81-95.
  • Masoud, E. Y. (2013). The Effect of Perceived Risk on Online Shopping in Jordan, European Journal of Business and Management, 5(6), 76-87.
  • Nunkoo, R., Juwaheer, T. D. & Rambhunjun, T. (2013, 10-11 June). Applying the Extended Technology Acceptance Model to Understand Online Purchase Behavior of Travelers, Paper presented at the 21st International Business Research Conference, Toronto, Canada.
  • Nunkoo, R. & Ramkissoon, H. (2013). Travelers’ E-purchase Intent of Tourism Products and Services, Journal of Hospitality Marketing & Management, 22(5), 505-529.
  • O’cass, A. & Fenech, T. (2003). Webretailing Adoption: Exploring the Nature of Internet Users Webretailing Behaviour, Journal of Retailing and Consumer Services, 10, 81-94.
  • Pappas, N. (2016). Marketing Strategies, Perceived Risks, and Consumer Trust in Online Buying Behaviour, Journal of Retailing and Consumer Services, 29, 92-103.
  • Park, J., Lee, D. & Ahn, J. (2004). Risk-focused E-commerce Adoption Model: A Cross-country Study, Journal of Global Information Technology Management, 7(2), 6-30.
  • Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model, International Journal of Electronic Commerce, 7(3), 101-134.
  • Qi, C. X., Gibson, H. J. & Zhang, J. J. (2009). Perceptions of Risk and Travel Intentions: The Case of China and the Beijing Olympic Games, Journal of Sport & Tourism, 14(1), 43-67.
  • Reitz, A. R. (2012). Online Consumer Engagement: Understanding the Antecedents and Outcomes, Unpublished Doctoral Dissertation, Colorado State University, East Eisenhower.
  • Roselius, T. (1971). Consumer Rankings of Risk Reduction Methods, Journal of Marketing, 35, 56-61.
  • Salisbury, W. D., Pearson, R. A., Pearson, A. W. & Miller, D. W. (2001). Perceived Security and World Wide Web Purchase Intention, Industrial Management & Data Systems 101(4), 165-176.
  • Samadi, M. & Nejadi, A. Y. (2009). A Survey of the Effect of Consumers’ Perceived Risk on Purchase Intention in E-Shopping, Business Intelligence Journal, 2(2), 261-275.
  • Shergill, G. S. & Chen, Z. (2005). Web-Based Shopping: Consumers’ Attitudes Towards Online Shopping in New Zealand, Journal of Electronic Commerce Research, 6(2), 79-94.
  • Shih, H. P. (2004). An Empirical Study on Predicting User Acceptance of E-shopping on the Web, Information & Management, 41, 351-368.
  • Sönmez, S. & Graefe, A. R. (1998). Influence of Terrorism Risk on Foreign Tourism Decisions, Annals of Tourism Research, 25(1), 112-144.
  • Stone, R. N. & Grønhaug, K. (1993). Perceived Risk: Further Considerations For The Marketing Discipline, European Journal of Marketing, 27(3), 39-50.
  • Udo, G. J., Bagchi, K. K. & Kirs, P. J. (2010). An Assessment Of Customers’ E-Service Quality Perception, Satisfaction and Intention, International Journal of Information Management, 30(6), 481-492.
  • Ural, A. & Kılıç, İ. (2006). Bilimsel Araştırma Süreci ve SPSS ile Veri Analizi SPSS 10.0-12.0 for Windows, Detay Yayıncılık, Ankara.
  • Yang, E. C. L. & Nair, V. (2014). Tourism at Risk: A Review of risk and Perceived Risk in Tourism, Asia-Pacific Journal of Innovation in Hospitality and Tourism, 3(2), 239-259.
  • Yang, Q., Pang, C., Liu, L., Yen, D. C. & Tarn, J. M. (2015). Exploring Consumer Perceived Risk and Trust for Online Payments: An Empirical Study in China’s Younger Generation, Computer in Human Behavior, 50, 9-24.
  • Yeung, R. M. W. & Morris, J. (2006). An Ampirical Study of the Impact of Consumer Perceived Risk on Purchase Likelihood: A Modelling Approach, International Journal of Consumer Studies, 30, 294-305.
  • Zimmer, J. C., Arsal, R. E., Al-Marzoug, M. & Grover, V. (2010). Investigating Online Information Disclosure: Effects of Information Relevance, Trust and Risk, Information and Management, 47, 115-123.

An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases

Yıl 2020, Cilt: 7 Sayı: 2, 255 - 266, 22.12.2020

Öz

Bilgi teknolojilerindeki hızlı gelişme, tüketicileri geleneksel satın alma yöntemlerinin yanı sıra hızla online alışverişe yönlendirmektedir. Literatürde her satın alma niyetinin ve davranışının düşük düzeyde olsa da risk içerdiği ifade edilmektedir. Bu durum algılanan risk ile satın alma niyeti arasında doğrudan bir ilişki kurulmasına imkân vermektedir. Online satın alımlarda algılanan risk hem satın alma niyetini hem de satın alma davranışını etkileyebilmektedir. Bu nedenle araştırmada tüketicilerin online satın alımlarda algıladıkları risk türleri ile algılanan riskin online tekrar satın alma niyeti üzerindeki etkisinin belirlenmesi amaçlanmaktadır. Araştırmada Türkiye’de bulunan tüm turizm fakültesi öğretim elemanları evren olarak seçilmiş ve hepsinin e-maillerine online algılanan risk ve tekrar satın alma niyetine yönelik ifadeler içeren anket gönderilmiştir. Katılımcılardan elde edilen kullanılabilir anket sayısı 129 olarak gerçekleşmiştir. Araştırmada elde edilen bulgular ışığında katılımcıların finansal risk, gizlilik ve kaynak riski, performans riski ve sosyal, fiziksel, psikolojik risk türlerinden etkilendikleri sonucuna ulaşılmıştır. Ayrıca araştırmada online tatil satın alımlarında algılanan risk ile tekrar satın alma niyeti arasında negatif yönlü ve anlamlı bir ilişki olduğu sonucu ortaya çıkmıştır. Sonuç olarak online tatil satın alımlarının artması için algılanan risk türleri ve önem dereceleri anlaşılarak; bu riskleri en aza indirmeye yönelik stratejiler geliştirilip uygulanması gerekmektedir.

Kaynakça

  • Akoğlan-Kozak, M. & Doğan. M. (2014). Dinleme Davranışının Müşterinin Satın Alma Niyeti ve Satın Alma Davranışına Etkisi: Seyahat Acentası Satış Temsilcileri Kapsamında Bir Araştırma, Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 15(2), 57-83.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S. & Yıldırım, E. (2012). Sosyal Bilimlerde Araştırma Yöntemleri- SPSS Uygulamalı (7th ed.), Sakarya Yayıncılık, Sakarya.
  • Alam, S. S., Bakar, Z., Ismail, H. B. & Ahsan, N. (2008). Young Consumers Online Shopping: An Empirical Study, Journal of Internet Business, 5, 81-98.
  • Amaro, S. & Duarte, P. (2015). An Integrative Model of Consumers’ Intentions to Purchase Travel Online, Tourism Management, 46, 64-79.
  • Ayazlar, A. R. (2011). Elektronik Satınalmada Websitesi Özelliklerinin Bilişsel Çelişki Üzerine Etkisi, Unpublished Master’s Thesis, Adnan Menderes Üniversitesi, Sosyal Bilimler Enstitüsü, Aydın.
  • Bauer, R. A. (1960). Consumer Behavior as Risk Taking. In D. F. Cox (Ed.), Risk Taking and Information Handling in Consumer Behavior (pp. 23-33), Harvard Business Press, Boston.
  • Brosdahl, D. J. & Almousa, M. (2013). Risk Perception and Internet Shopping: Comparing United States and Saudi Arabian Consumers, Journal of Management and Marketing Research, 13(1), 1-17.
  • Buhalis, D. & Main, H. (1998). Information Technology in Peripheral Small and Medium Hospitality Enterprises: Strategic Analysis and Critical Factors, International Journal of Contemporary Hospitality Management, 10(5), 198-202.
  • Carmen, P. C. (2007). Perceived Risk on Goods and Service Purchases, Esic Market, 129, 183-199.
  • Chen, Y., Yan, X. & Fan, W. (2015). Examining the Effects of Decomposed Perceived Risk on Consumer Online Shopping Behavior: A Field Study in China, Inzinerine Ekonomika-Engineering Economics, 26(3), 315-326.
  • Chu, K. K. & Li, C. H. (2008). A Study of the Effect of Risk-Reduction Strategies on Purchase Intentions in Online Shopping, International Journal of Electronic Business Management, 6(4), 213-226.
  • Connolly, D. J., Olsen, M. D. & Moore, R. G. (1998). The Internet as a Distribution Channel, Cornell Hotel and Restaurant Administration Quarterly, 39(4), 42-54.
  • Cunningham, L. F., Gerlach, J. H., Harper, M. D. & Young, C. E. (2005). Perceived Risk and the Consumer Buying Process: Internet Airline Reservations, International Journal of Service Industry Management, 16(4), 357-372.
  • Çabuk, S., Nakıboğlu, B. & Canoğlu, M. (2013). Algılanan Otel İmajı ve Hizmet Kalitesi ile Tekrar Satın Alma Niyeti Arasındaki İlişkiler, Anatolia: Turizm Araştırmaları Dergisi, 24(1), 96-108.
  • Çetinsöz, B. C. (2015). Yerli Turistlerin E-Satın Alma Eğilimlerinin Teknoloji Kabul Modelinde Analizi (TKM), Elektronik Sosyal Bilimler Dergisi, 14(53), 242-258.
  • DeRuyter, K., Wetzels, M. & Kleijnen, M. (2001). Customer Adoption of E-service: An Experimantal Study, International Journal of Service Industry Management, 12(2), 184-207.
  • Featherman, M. S., Miyazaki, A. D. & Sprott, D. E. (2010). Reducing Online Privacy Risk to Facilitate E-service Adoption: The Influence of Perceived Ease of Use and Corporate Credibility, Journal of Services Marketing, 24(3), 219-229.
  • Featherman, M. S. & Pavlou, P. A. (2003). Predicting E-services Adoption: A Perceived Risk Facets Perspective, International Journal of Human-Computer Studies, 59, 451-474.
  • Forsythe, S. M. & Shi, B. (2003). Consumer Patronage and Risk Perceptions in Internet Shopping, Journal of Business Research, 56(11), 867-875.
  • Gibson, H. & Yiannakis, A. (2002). Tourist Roles Needs and the Lifecourse, Annals of Tourism Research, 29(2), 358-383.
  • Han, J. Y. (2005). The Relationships of Perceived Risk to Personal Factors, Knowledge of Destination and Travel Purchase Decisions in International Leisure Travel, Unpublished Doctoral Thesis, Hospitality and Tourism Management, Blacksburg, Virginia.
  • Herrero Crespo, Rodríguez del Bosque, Á., I. & García de los Salmones Sánchez, M. M. (2009). The Influence of Perceived Risk on Internet Shopping Behavior: A Multidimensional Perspective, Journal of Risk Research, 12(2), 259-277.
  • Jacoby, J. & Kaplan, L. B. (1972). The Components of Perceived Risk. Paper presented at The Third Annual Conference of the Association for Consumer Research, 382-393.
  • Jacoby, J. & Kyner, D. B. (1973). Brand Loyalty vs. Repeat Purchasing Behavior, Journal of Marketing Research, 10(1), 1-9.
  • Jun, G. & Jaafar, N. I. (2011). A Study on Consumers’ Attitude Towards Online Shopping in Chine, International Journal of Business & Social Science, 2(22), 122-132.
  • Jarvenpaa, S. L. & Todd, P. A. (1997). Consumer Reactions to Electronic Shopping on the World Wide Web, International Journal of Electronic Commerce, 1 (2), 59-88.
  • Karamustafa, K. & Erbaş, E. (2011). Satın Alma Karar Sürecinde Algılanan Risk: Paket Turlara Yönelik Bir Araştırma. Tüketici ve Tüketim Araştırmaları Dergisi, 3 (1), 103-144.
  • Khan, S. A., Liang, Y. & Shahzad, S. (2015). An Ampirical Study of Perceived Factors Affecting Customer Satisfaction to Re-Purchase in Online Stores in China, Journal of Service Science and Management, 8, 291-305.
  • Kim, I. (2001). Invastigating Effect of Consumers’ Perveived Risk on Purchase Intention in Internet Shopping, Unpublished Doctoral Dissertation, Purdue University, West Lafayette, IN.
  • Kim, D. J., Ferrin, D. L. & Rao, H. R. (2008). A Trust-Based Consumer Decision- Making Model İn Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents, Decision Support Systems, 44, 544-564.
  • Ko, H., Jung, J., Kim, J. Y. & Shim, S. W. (2004). Cross-Cultural Differences in Perceived of Online Shopping, Journal of Interactive Advertising, 4(2), 20-29.
  • Lepp, A. & Gibson, H. (2003). Tourist Roles, Perceived Risk and International Tourism, Annals of Tourism Research, 30(3), 606-624.
  • Liang, T. & Huang, J. (1998). An Empirical Study on Consumer Acceptance of Products in Electronic Markets: A Transaction Cost Model, Decision Support Systems, 24(1), 29-43.
  • Liao, Z. & Cheung, M. T. (2001). Internet-based E-shopping and Consumer Attitudes: An Empirical Study, Information & Management, 38, 299-306.
  • Lim, N. (2003). Consumers’ Perceived Risk: Souces Versus Consequences, Electronic Commerce Research and Applications, 2, 216-228.
  • Lin, P., Jones, E. & Westwood, S. (2009). Perceived Risk and Risk-Relievers in Online Travel Purchase Intentions, Journal of Hospitality Marketing & Management, 18, 782-810.
  • Lodorfus, G. N., Trosterud, T. A. and Whitworth, C. (2006). E-Consumers’ Attitude and Behaviour in the Online Commodities Market, Special Edition on Consumer Satisfaction-Global Perspective, 77-96.
  • Mandilas, A., Karasavvoglou, A. Nikolaidis, M. & Tsourgiannis, L. (2013). Predicting Consumer’s Perceptions in On-line Shopping, Procedia Technology, 8, 435-444.
  • Martin, S. S. & Camarero, C. (2009). How Perceived Risk Affects Online Buying, Online Information Review, 33(4), 629-654.
  • Martin, S. S., Camarero, C. & Jose, R. S. (2011). Dual Effect of Perceived Risk on Cross-National E-commerce, Internet Research, 21(1), 46-66.
  • Martin, J., Mortimer, J. & Andrews, L. (2015). Re-examining Online Customer Experience to Include Purchase Frequency and Perceived Risk, Journal of Retailing and Consumer Services 25, 81-95.
  • Masoud, E. Y. (2013). The Effect of Perceived Risk on Online Shopping in Jordan, European Journal of Business and Management, 5(6), 76-87.
  • Nunkoo, R., Juwaheer, T. D. & Rambhunjun, T. (2013, 10-11 June). Applying the Extended Technology Acceptance Model to Understand Online Purchase Behavior of Travelers, Paper presented at the 21st International Business Research Conference, Toronto, Canada.
  • Nunkoo, R. & Ramkissoon, H. (2013). Travelers’ E-purchase Intent of Tourism Products and Services, Journal of Hospitality Marketing & Management, 22(5), 505-529.
  • O’cass, A. & Fenech, T. (2003). Webretailing Adoption: Exploring the Nature of Internet Users Webretailing Behaviour, Journal of Retailing and Consumer Services, 10, 81-94.
  • Pappas, N. (2016). Marketing Strategies, Perceived Risks, and Consumer Trust in Online Buying Behaviour, Journal of Retailing and Consumer Services, 29, 92-103.
  • Park, J., Lee, D. & Ahn, J. (2004). Risk-focused E-commerce Adoption Model: A Cross-country Study, Journal of Global Information Technology Management, 7(2), 6-30.
  • Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model, International Journal of Electronic Commerce, 7(3), 101-134.
  • Qi, C. X., Gibson, H. J. & Zhang, J. J. (2009). Perceptions of Risk and Travel Intentions: The Case of China and the Beijing Olympic Games, Journal of Sport & Tourism, 14(1), 43-67.
  • Reitz, A. R. (2012). Online Consumer Engagement: Understanding the Antecedents and Outcomes, Unpublished Doctoral Dissertation, Colorado State University, East Eisenhower.
  • Roselius, T. (1971). Consumer Rankings of Risk Reduction Methods, Journal of Marketing, 35, 56-61.
  • Salisbury, W. D., Pearson, R. A., Pearson, A. W. & Miller, D. W. (2001). Perceived Security and World Wide Web Purchase Intention, Industrial Management & Data Systems 101(4), 165-176.
  • Samadi, M. & Nejadi, A. Y. (2009). A Survey of the Effect of Consumers’ Perceived Risk on Purchase Intention in E-Shopping, Business Intelligence Journal, 2(2), 261-275.
  • Shergill, G. S. & Chen, Z. (2005). Web-Based Shopping: Consumers’ Attitudes Towards Online Shopping in New Zealand, Journal of Electronic Commerce Research, 6(2), 79-94.
  • Shih, H. P. (2004). An Empirical Study on Predicting User Acceptance of E-shopping on the Web, Information & Management, 41, 351-368.
  • Sönmez, S. & Graefe, A. R. (1998). Influence of Terrorism Risk on Foreign Tourism Decisions, Annals of Tourism Research, 25(1), 112-144.
  • Stone, R. N. & Grønhaug, K. (1993). Perceived Risk: Further Considerations For The Marketing Discipline, European Journal of Marketing, 27(3), 39-50.
  • Udo, G. J., Bagchi, K. K. & Kirs, P. J. (2010). An Assessment Of Customers’ E-Service Quality Perception, Satisfaction and Intention, International Journal of Information Management, 30(6), 481-492.
  • Ural, A. & Kılıç, İ. (2006). Bilimsel Araştırma Süreci ve SPSS ile Veri Analizi SPSS 10.0-12.0 for Windows, Detay Yayıncılık, Ankara.
  • Yang, E. C. L. & Nair, V. (2014). Tourism at Risk: A Review of risk and Perceived Risk in Tourism, Asia-Pacific Journal of Innovation in Hospitality and Tourism, 3(2), 239-259.
  • Yang, Q., Pang, C., Liu, L., Yen, D. C. & Tarn, J. M. (2015). Exploring Consumer Perceived Risk and Trust for Online Payments: An Empirical Study in China’s Younger Generation, Computer in Human Behavior, 50, 9-24.
  • Yeung, R. M. W. & Morris, J. (2006). An Ampirical Study of the Impact of Consumer Perceived Risk on Purchase Likelihood: A Modelling Approach, International Journal of Consumer Studies, 30, 294-305.
  • Zimmer, J. C., Arsal, R. E., Al-Marzoug, M. & Grover, V. (2010). Investigating Online Information Disclosure: Effects of Information Relevance, Trust and Risk, Information and Management, 47, 115-123.
Toplam 63 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Tuba Türkmendağ 0000-0003-1528-2883

Selma Uygur 0000-0002-1972-1102

Yayımlanma Tarihi 22 Aralık 2020
Gönderilme Tarihi 12 Ağustos 2020
Kabul Tarihi 12 Kasım 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 7 Sayı: 2

Kaynak Göster

APA Türkmendağ, T., & Uygur, S. (2020). An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. Turizm Akademik Dergisi, 7(2), 255-266.
AMA Türkmendağ T, Uygur S. An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. Turizm Akademik Dergisi. Aralık 2020;7(2):255-266.
Chicago Türkmendağ, Tuba, ve Selma Uygur. “An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases”. Turizm Akademik Dergisi 7, sy. 2 (Aralık 2020): 255-66.
EndNote Türkmendağ T, Uygur S (01 Aralık 2020) An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. Turizm Akademik Dergisi 7 2 255–266.
IEEE T. Türkmendağ ve S. Uygur, “An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases”, Turizm Akademik Dergisi, c. 7, sy. 2, ss. 255–266, 2020.
ISNAD Türkmendağ, Tuba - Uygur, Selma. “An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases”. Turizm Akademik Dergisi 7/2 (Aralık 2020), 255-266.
JAMA Türkmendağ T, Uygur S. An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. Turizm Akademik Dergisi. 2020;7:255–266.
MLA Türkmendağ, Tuba ve Selma Uygur. “An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases”. Turizm Akademik Dergisi, c. 7, sy. 2, 2020, ss. 255-66.
Vancouver Türkmendağ T, Uygur S. An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. Turizm Akademik Dergisi. 2020;7(2):255-66.