Araştırma Makalesi
BibTex RIS Kaynak Göster

Yıl 2021, Cilt: 12 Sayı: 1, 14 - 28, 28.04.2021

Ali Sevilmiş Erkan Faruk Şirin

Öz

Destekleyen Kurum

Yok

Proje Numarası

Yok

Kaynakça

  • Akdağ, G., Güler, O., Duran, A., & Dalgıç, A. (2015). Perceived service quality and satisfaction at sport organizations: Case of the athletes participating in the 17th mediterranean games, Çağ University Journal of Social Sciences, 12(1), 1-25.
  • Alhemoud, A. M., & Armstrong, E. G. (1996). Image of tourism attractions in Kuwait. Journal of travel Research, 34(4), 76-80. https://doi.org/10.1177/004728759603400413.
  • Ateşoğlu, İ., & Bayraktar, S. (2011). The Impact of word of mouth marketing on tourists’ choice behaviors for destinations, Zonguldak Karaelmas University Journal of Social Sciences, 7(14), 95-108.
  • Çakıcı, A. C., Aksu, M., & 2, C. S. (2007). Investigating group influence on destination choice: A study on domestic visitors. J Anatolia: Turizm Araştırmaları Dergisi, 18(2), 183-194.
  • Demirel, Y., & Yaşarsoy, E. (2016). The impacts of city image of kastamonu to the tourism potential: a research on the college students.
  • Duman, T. (2004). Tourist Item Value: A Model Suggestion. Hafta sonu turizm konferansı IX, Turistik Yerlerin Pazarlanması 37-54.
  • Duman, T., & Öztürk, A. B. (2005). A Study of turkish tourists’ perceptions and revisit intentions on mersin kızkalesi destination, Anatolia: Turizm Araştırmaları Dergisi, 16 (1), 9-23.
  • Evans, G. (2003). Hard‐branding the cultural city–from Prado to Prada. International journal of urban regional research 27(2), 417-440. https://doi.org/10.1111/1468-2427.00455.
  • Frey, W. H., & Zimmer, Z. (2001). Defining the city. Handbook of urban studies, London: SAGE Publications
  • Genç, V., Kaya, B., Eren, F., Genç, M., & Yıldırım, S. (2019). The effect of motivation to participation in sport activities on destination image and travel motivations: The case of international batman half marathon. Journal of Current Debates in Social Sciences, 2(1), 67-77.
  • Gertner, D., Kotler, P. (2004) How can a place correct a negative image?. Place Brand Public Dipl 1, 50–57 https://doi.org/10.1057/palgrave.pb.5990004.
  • Gilboa, S., Jaffe, E. D., Vianelli, D., Pastore, A., & Herstein, R. (2015). A summated rating scale for measuring city image. 44, 50-59. https://doi.org/10.1016/j.cities.2015.01.002.
  • Göker, G., Ünlüönen, K. (2018). Nature based outdoor recreative activities and destination branding: ilgaz mountain national park, Electronic Journal of Social Sciences, 18(70), 774-789. https://doi.org/10.17755/esosder.456817.
  • Hankinson, G. (2004). The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product Brand Managemen, 13(1), 6-14.
  • Hede, A.M. (2005). Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast. Journal of Sport Tourism 10(3), 187-200. https://doi.org/10.1080/14775080500422452.
  • İlgüner, M., & Asplund, C. (2011). Marka şehir: Ankara: Boyut yayınları.
  • İşler, D. B., & Tüfekçi, Ö. K. (2014). Marka kentlerin oluşmasında spor pazarlamasının rolünü belirlemeye yönelik üniversitelerarası futsal müsabakalarında bir araştırma. Akademik Sosyal Araştırmalar Dergisi, 2(2/1), 107-120.
  • Jafari, J. (1983). Anatomy of the travel industry. Cornell Hotel and Restaurant Administration Quarterly, 24(1), 71-81. https://doi.org/10.1177/001088048302400112.
  • Kalaycı, Ş., Albayrak, A., Eroğlu, A., Küçüksille, E., Ak, B., Karaltı, M., et al. (2005). SPSS uygulamalı çok değişkenli istatistik teknikleri, Ankara: Asil Yayın Dağıtım.
  • Kotier, P., Asplund, C., Rein, I., & Haider, D. (1999). Marketing Places Europe: Attracting Investments, Industries, Residents and Visitors to European Cities, Communities, Regions and Nations. London: Pearson Education.
  • Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of travel research, 38(3), 260-269. https://doi.org/10.1177/004728750003800308.
  • Kozak, R. (2003). Turistik çekim merkezi olarak türkiye imajı: İki asya-pasifik ülkesi (avustralya ve yeni zelanda) seyahat aracıları temsilcileri üzerine bir araştırma. Anatolia: Turizm Araştırmaları Dergisi, 14(2), 141-148.
  • Laws, E., Scott, N., & Parfitt, N. (2002). Synergies in destination image management: a case study and conceptualisation. International Journal of Tourism, 4(1), 39-55. https://doi.org/10.1002/jtr.353.
  • Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32, 115-123. https://doi.org/10.1016/j.jhtm.2017.06.002.
  • Özdemir, Ş., & Karaca, Y. (2009). City brand and the measurment of brand image: A Survey In Afyonkarahisar. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 11(2), 113-134. https://dergipark.org.tr/en/pub/akuiibfd/issue/1626/20373.
  • Pekyaman, A. (2008). The role of destination image in touristic buying behaviora research in afyonkarahisar region, Afyon Kocatepe University The Institute Of Social Sciences Department of Management. https://acikerisim.aku.edu.tr/xmlui/handle/11630/1756.
  • Ritchie, J. B., & Smith, B. H. (1991). The impact of a mega-event on host region awareness: A longitudinal study. Journal of travel research, 30(1), 3-10. https://doi.org/10.1177/004728759103000102.
  • Schonland, A. M., & Williams, P. W. (1996). Using the internet for travel and tourism survey research: Experiences from the net traveler survey. Journal of travel research, 35(2), 81-87. https://doi.org/10.1177/004728759603500214.
  • Smith, A. (2005). Reimaging the city: The value of sport initiatives. Annals of tourism research, 32(1), 217-236. https://doi.org/10.1016/j.annals.2004.07.007.
  • Spio, A. E. (2011). The city branding of Accra. In City Branding (pp. 99-105) London: Springer.
  • Tabachnick, B. G., Fidell, L. S., & Ullman, J. B. (2007). Using multivariate statistics (Vol. 5): Boston: Pearson.
  • Tezcan, S. (2011). Kentler arası rekabet, kentsel pazarlama, markalaşmanın planlama açısından değerlendirilmesi İzmir örneği. DEÜ Fen Bilimleri Enstitüsü, https://acikerisim.deu.edu.tr/xmlui/handle/20.500.12397/7907.
  • Tüfekci, Ö. K. (2014). The relationship between destination marketing and satisfaction in sport organizations: A research in anatolia cup swimming competitions, Suleyman Demirel University Journal of Faculty of Economics 19(1), 233-249. https://dergipark.org.tr/en/pub/sduiibfd/issue/20816/222718.
  • Yamaç, Z., & Zengin, B. (2015). A Research on the image perception of sakarya destination, İşletme Bilimi Dergisi, 3(2), 55-75. https://dergipark.org.tr/en/pub/jobs/issue/22921/245442.

Destination Marketing of Antalya City Port for Sports Organizations and Its Effect on Perceived Organizational

Yıl 2021, Cilt: 12 Sayı: 1, 14 - 28, 28.04.2021

Ali Sevilmiş Erkan Faruk Şirin

Öz

The aim of this study is to examine the relationship between the image of Antalya City and destination marketing in sports organizations and satisfaction. In accordance with of this aim, the study group consists of 430 participants (n manager=4, n trainers=43, n athletes =315 and n referee=68) participating in Turkey Interuniversity Wushu Sanda and Taolu Championship between the dates of May 9 - 11, 2016, and the First International Mediterranean Wushu Championship between the dates of March 16 -21, 2017, held in Antalya city. In the study, it was revealed that the sub-dimensions of the perceived urban image significantly affect the destination marketing sub-dimensions and overall organization satisfaction in sports organizations. With this study, it is considered that perceived urban image can be a resource for forming a resource in the identification of the influences it exerts on destination marketing for sports organizations and organizational satisfaction, and sustainable plans formed in the stage of organizing this kind of activities.

Anahtar Kelimeler

Urban image destination marketing sports organizations organizational satisfaction

Proje Numarası

Yok

Kaynakça

  • Akdağ, G., Güler, O., Duran, A., & Dalgıç, A. (2015). Perceived service quality and satisfaction at sport organizations: Case of the athletes participating in the 17th mediterranean games, Çağ University Journal of Social Sciences, 12(1), 1-25.
  • Alhemoud, A. M., & Armstrong, E. G. (1996). Image of tourism attractions in Kuwait. Journal of travel Research, 34(4), 76-80. https://doi.org/10.1177/004728759603400413.
  • Ateşoğlu, İ., & Bayraktar, S. (2011). The Impact of word of mouth marketing on tourists’ choice behaviors for destinations, Zonguldak Karaelmas University Journal of Social Sciences, 7(14), 95-108.
  • Çakıcı, A. C., Aksu, M., & 2, C. S. (2007). Investigating group influence on destination choice: A study on domestic visitors. J Anatolia: Turizm Araştırmaları Dergisi, 18(2), 183-194.
  • Demirel, Y., & Yaşarsoy, E. (2016). The impacts of city image of kastamonu to the tourism potential: a research on the college students.
  • Duman, T. (2004). Tourist Item Value: A Model Suggestion. Hafta sonu turizm konferansı IX, Turistik Yerlerin Pazarlanması 37-54.
  • Duman, T., & Öztürk, A. B. (2005). A Study of turkish tourists’ perceptions and revisit intentions on mersin kızkalesi destination, Anatolia: Turizm Araştırmaları Dergisi, 16 (1), 9-23.
  • Evans, G. (2003). Hard‐branding the cultural city–from Prado to Prada. International journal of urban regional research 27(2), 417-440. https://doi.org/10.1111/1468-2427.00455.
  • Frey, W. H., & Zimmer, Z. (2001). Defining the city. Handbook of urban studies, London: SAGE Publications
  • Genç, V., Kaya, B., Eren, F., Genç, M., & Yıldırım, S. (2019). The effect of motivation to participation in sport activities on destination image and travel motivations: The case of international batman half marathon. Journal of Current Debates in Social Sciences, 2(1), 67-77.
  • Gertner, D., Kotler, P. (2004) How can a place correct a negative image?. Place Brand Public Dipl 1, 50–57 https://doi.org/10.1057/palgrave.pb.5990004.
  • Gilboa, S., Jaffe, E. D., Vianelli, D., Pastore, A., & Herstein, R. (2015). A summated rating scale for measuring city image. 44, 50-59. https://doi.org/10.1016/j.cities.2015.01.002.
  • Göker, G., Ünlüönen, K. (2018). Nature based outdoor recreative activities and destination branding: ilgaz mountain national park, Electronic Journal of Social Sciences, 18(70), 774-789. https://doi.org/10.17755/esosder.456817.
  • Hankinson, G. (2004). The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product Brand Managemen, 13(1), 6-14.
  • Hede, A.M. (2005). Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast. Journal of Sport Tourism 10(3), 187-200. https://doi.org/10.1080/14775080500422452.
  • İlgüner, M., & Asplund, C. (2011). Marka şehir: Ankara: Boyut yayınları.
  • İşler, D. B., & Tüfekçi, Ö. K. (2014). Marka kentlerin oluşmasında spor pazarlamasının rolünü belirlemeye yönelik üniversitelerarası futsal müsabakalarında bir araştırma. Akademik Sosyal Araştırmalar Dergisi, 2(2/1), 107-120.
  • Jafari, J. (1983). Anatomy of the travel industry. Cornell Hotel and Restaurant Administration Quarterly, 24(1), 71-81. https://doi.org/10.1177/001088048302400112.
  • Kalaycı, Ş., Albayrak, A., Eroğlu, A., Küçüksille, E., Ak, B., Karaltı, M., et al. (2005). SPSS uygulamalı çok değişkenli istatistik teknikleri, Ankara: Asil Yayın Dağıtım.
  • Kotier, P., Asplund, C., Rein, I., & Haider, D. (1999). Marketing Places Europe: Attracting Investments, Industries, Residents and Visitors to European Cities, Communities, Regions and Nations. London: Pearson Education.
  • Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of travel research, 38(3), 260-269. https://doi.org/10.1177/004728750003800308.
  • Kozak, R. (2003). Turistik çekim merkezi olarak türkiye imajı: İki asya-pasifik ülkesi (avustralya ve yeni zelanda) seyahat aracıları temsilcileri üzerine bir araştırma. Anatolia: Turizm Araştırmaları Dergisi, 14(2), 141-148.
  • Laws, E., Scott, N., & Parfitt, N. (2002). Synergies in destination image management: a case study and conceptualisation. International Journal of Tourism, 4(1), 39-55. https://doi.org/10.1002/jtr.353.
  • Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32, 115-123. https://doi.org/10.1016/j.jhtm.2017.06.002.
  • Özdemir, Ş., & Karaca, Y. (2009). City brand and the measurment of brand image: A Survey In Afyonkarahisar. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 11(2), 113-134. https://dergipark.org.tr/en/pub/akuiibfd/issue/1626/20373.
  • Pekyaman, A. (2008). The role of destination image in touristic buying behaviora research in afyonkarahisar region, Afyon Kocatepe University The Institute Of Social Sciences Department of Management. https://acikerisim.aku.edu.tr/xmlui/handle/11630/1756.
  • Ritchie, J. B., & Smith, B. H. (1991). The impact of a mega-event on host region awareness: A longitudinal study. Journal of travel research, 30(1), 3-10. https://doi.org/10.1177/004728759103000102.
  • Schonland, A. M., & Williams, P. W. (1996). Using the internet for travel and tourism survey research: Experiences from the net traveler survey. Journal of travel research, 35(2), 81-87. https://doi.org/10.1177/004728759603500214.
  • Smith, A. (2005). Reimaging the city: The value of sport initiatives. Annals of tourism research, 32(1), 217-236. https://doi.org/10.1016/j.annals.2004.07.007.
  • Spio, A. E. (2011). The city branding of Accra. In City Branding (pp. 99-105) London: Springer.
  • Tabachnick, B. G., Fidell, L. S., & Ullman, J. B. (2007). Using multivariate statistics (Vol. 5): Boston: Pearson.
  • Tezcan, S. (2011). Kentler arası rekabet, kentsel pazarlama, markalaşmanın planlama açısından değerlendirilmesi İzmir örneği. DEÜ Fen Bilimleri Enstitüsü, https://acikerisim.deu.edu.tr/xmlui/handle/20.500.12397/7907.
  • Tüfekci, Ö. K. (2014). The relationship between destination marketing and satisfaction in sport organizations: A research in anatolia cup swimming competitions, Suleyman Demirel University Journal of Faculty of Economics 19(1), 233-249. https://dergipark.org.tr/en/pub/sduiibfd/issue/20816/222718.
  • Yamaç, Z., & Zengin, B. (2015). A Research on the image perception of sakarya destination, İşletme Bilimi Dergisi, 3(2), 55-75. https://dergipark.org.tr/en/pub/jobs/issue/22921/245442.
Toplam 34 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Spor Hekimliği
Bölüm Leisure & Sport Management
Yazarlar

Ali Sevilmiş 0000-0001-8338-5927

Erkan Faruk Şirin 0000-0002-6837-7758

Proje Numarası Yok
Yayımlanma Tarihi 28 Nisan 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 12 Sayı: 1

Kaynak Göster

APA Sevilmiş, A., & Şirin, E. F. (2021). Destination Marketing of Antalya City Port for Sports Organizations and Its Effect on Perceived Organizational. Pamukkale Journal of Sport Sciences, 12(1), 14-28.
 Kapak Resmi İndir