Öz
Görsel sembollerin ve tasarım öğelerinin kullanımıyla mimari, birçok soyut anlama ve bütünleşik iletişim öğelerine sahiptir ve paylaşılan değerler, bilimsel gelişmeler, ahlaki kurallar, dinler ve ekonomik durumlar gibi kültürel sistemlerle şekillenir. Şüphesiz küreselleşme ülkelerin birbirine benzemesine neden olmuş, bu da yerel kültürleri daha çekici hale getirmiştir. Bu durum yerel yönetimlerin ekonomik kalkınma için yeni bir kentsel kimlik oluşturmaya yönelmesine neden olmuştur. Bu çalışmada, Eskişehir Odunpazarı Bölgesindeki "Tarihi Odunpazarı Evleri Koruma ve Geliştirme” proje alanını, farklı kentsel imgelerin derin göstergelerini taşıyan bir yer olarak incelenmektedir. Tarihi alandaki yapıların yan anlamlarını belirlemek için göstergebilimsel yaklaşım kullanılmaktadır. Sonuçlar, yenilenen yapıların yan anlamları yüksek yapılar olduğunu göstermektedir. Bu tür yapılar orijinallerine göre daha fazla metafor içermektedir.
Anahtar Kelimeler
Eskişehir Odunpazarı görsel iletişim yenileme projesi göstergebilim
Kaynakça
- Adham, K. (2008). “Global Tourism, Hyper-Traditions, And The Fractal Condition of The Sign”, Traditional Dwellings and Settlements Review, 19(2), 7-20, https://www.jstor.org/stable/41758524
- Adorno, T. W., (2011). Kültür Endüstrisi Kültür Yönetimi. Trans. by Nihat Ü, Mustafa T.., and Elçin G., İstanbul: İletişim Yayınları.
- AlSayyad, N., (2001). “Global Norms and Urban Forms in The Age of Tourism: Manufacturing Heritage, Consuming Tradition”. In Consuming Tradition, Manufacturing Heritage: Global Norms and Urban Forms in The Age of Tourism, 1-33. https://doi.org/10.4324/9781315011486
- Altınöz, A. G. B. (2010). “Tarihi Dokuda Yeni'nin İnşası”, Ege Mimarlık, http://www.egemi- marlik.org/75/5, 01.07.2016,
- Atıcı, E., (2017). “Eskişehir Odunpazari Evlerinin Cephe Dili Üzerinden İncelenmesi”, Sanat Tarihi Dergisi, 26 (1), 1-26. https://doi.org/10.29135/std.290665
- Barthes, R., (1986). Elements of Semiology. Macmillan.
- Baudrillard, J., (2010). Simulacra and Simulations, The University of Michigan Press
- Boniface, P. and Fowler, P., (2003). Heritage and Tourism in the Global Village. Taylor and Francis e-Library: Routledge.
- Broudehoux, A. M., (2001). “Image making, city marketing, and the aestheticization of social inequality in Rio de Janeiro." In Consuming tradition, manufacturing heritage: global norms and urban forms in the age of tourism 273-297. New York: Routledge.
- Chandler, D., (2007). Semiotics: The Basics 2nd edition, New York: Routledge.
- Danesi, M., (2013). Encyclopedia of Media and Communication. University of Toronto Press.
- Danilović Hristić, N., & Stefanović, N., (2020)., “The Rebuilding of Memory Through Architecture–Case Studies of Leipzig and Dresden”, Journal of Urban Culture Research, 20, 97-111.
- De Fusco, R., (2020). Kitle İletişim Aracı Olarak Mimarlık, Trans. by Fatma E. A., İstanbul: Arketon Yayınları.
- De Saussure (1959). Course in General Linguistics, Trans. by Baskin W., New York: Philosophical Library.
- Eco, U., (1976). A Theory of Semiotics. Vol. 217. Indiana University Press.
- Eco, U., (1981). Function and sign: The semiotics of architecture. In Signs, Symbols and Architecture eds. Broadbent, 55-86
- Eco, U., (2019). Mimarlık Göstergebilimi, Trans. by Fatma E. A., İstanbul: Daimon Yayınları.
- Erşan, R. R., & Demirarslan, D., (2020). “Tarihi yapılarda sürdürülebilirlik ilkesi bağlamında Eskişehir Odunpazarı evleri”, Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 21(1), 187-213. https://doi.org/10.17494/ogusbd.763605
- Ezzaher, L. E., (2010). Semiotics/Semiology. The Encyclopedia of Literary and Cultural Theory. https://doi.org/10.1002/9781444337839.wbelctv1s003
- Gottdiener, M., & Lagopoulos, A. P. (Eds.)., (1986)., The City and The Sign: An introduction to Urban Semiotics. Columbia University Press.
- Hepgüzel, B., (2011). Kamu yararı odaklı siyasetin kentsel mekanı düzenleme pratikleri: Ankara ve Eskişehir örnekleri, (Unpublished) PhD Dissertation, DEÜ Fen Bilimleri Enstitüsü.
- İpekoğlu, B., (2006). “An Architectural Evaluation Method for Conservation of Traditional Dwellings”. Building and Environment, 41(3), 386-394.
- Leach, N., (2005). Rethinking Architecture: A Reader in Cultural Theory, Taylor & Francis e-Library.
- Mendelson (2004). “From photographic fragments to architectural illusions at the 1929 Poble Espanyol in Barcelona”. In D. M. Lasansky & B. McLaren (Eds.), Architecture And Tourism. Perception, Performance and Place, 129-146.
- Moustafa, A. A., (1988). Architectural Representation And Meaning: Towards A Theory of Interpretation, Doctoral dissertation, Massachusetts Institute of Technology.
- Norberg-Schulz, C., (1966). Intentions in architecture. Cambridge, Massachusetts: MIT Press.
- Odunpazarı Belediyesi, “Odunpazari Houses Survival Project”, https://odunpazari.bel.tr/en-US/detay/-odunpazari-houses-survival-project, 01.08.2022.
- Özüdoğru, Ş., Ertuğrul, Z. ve Manaz, S., (2005), Eskişehir Odunpazarı ve Sivrihisar Evlerinin Cephe Örnekleri, Eskişehir: Anadolu Üniversitesi Edebiyat Fakültesi Yayınları.
- Riegel, A., (2015). Modern Anıt Kültü. Trans. by Erdem Ceylan. İstanbul: Daimon Yayınları.
- Sigel, P., (2019, November 7). “More beautiful than ever before!” Neighborhood Rebuilding in Divided Germany as Political Propaganda During the Cold War. Hypotheses, https://trafo.hypotheses.org/19748, 09.09.2023
- Specht, J., (2014). Architectural Tourism: Building For Urban Travel Destinations. Springer.
- Unesco, (n.d.) “Odunpazarı Historical Urban Site”. http://whc.unesco.org/en/tentativelists/5733/, 01.05. 2016
Öz
Through the use of visual symbols and design elements, architecture has many abstract meanings and integrated communicative elements. It relates to cultural systems such as shared values, scientific developments, moral codes, religions, and economic situations. Without a doubt, globalization has caused countries to resemble each other, and that makes local cultures more attractive. This has led to the tendency of local governments to create a new urban identity for economic development. This study examines the "Historic Odunpazari Houses Conservation and Development Project” area in Odunpazarı Locale, as a place with deep indicators of different urban images. The area is built on a hillside in the South of Eskisehir, Turkey, which symbolizes the Ottoman period's urban life. The semiotic approach is used to determine connotative meanings of buildings in historical area. Results show that renovated buildings are highly connotative structures. These kinds of buildings contain more metaphors than the original ones.
Anahtar Kelimeler
Eskişehir Odunpazarı visual communication revitalizing project semiotics sign
Kaynakça
- Adham, K. (2008). “Global Tourism, Hyper-Traditions, And The Fractal Condition of The Sign”, Traditional Dwellings and Settlements Review, 19(2), 7-20, https://www.jstor.org/stable/41758524
- Adorno, T. W., (2011). Kültür Endüstrisi Kültür Yönetimi. Trans. by Nihat Ü, Mustafa T.., and Elçin G., İstanbul: İletişim Yayınları.
- AlSayyad, N., (2001). “Global Norms and Urban Forms in The Age of Tourism: Manufacturing Heritage, Consuming Tradition”. In Consuming Tradition, Manufacturing Heritage: Global Norms and Urban Forms in The Age of Tourism, 1-33. https://doi.org/10.4324/9781315011486
- Altınöz, A. G. B. (2010). “Tarihi Dokuda Yeni'nin İnşası”, Ege Mimarlık, http://www.egemi- marlik.org/75/5, 01.07.2016,
- Atıcı, E., (2017). “Eskişehir Odunpazari Evlerinin Cephe Dili Üzerinden İncelenmesi”, Sanat Tarihi Dergisi, 26 (1), 1-26. https://doi.org/10.29135/std.290665
- Barthes, R., (1986). Elements of Semiology. Macmillan.
- Baudrillard, J., (2010). Simulacra and Simulations, The University of Michigan Press
- Boniface, P. and Fowler, P., (2003). Heritage and Tourism in the Global Village. Taylor and Francis e-Library: Routledge.
- Broudehoux, A. M., (2001). “Image making, city marketing, and the aestheticization of social inequality in Rio de Janeiro." In Consuming tradition, manufacturing heritage: global norms and urban forms in the age of tourism 273-297. New York: Routledge.
- Chandler, D., (2007). Semiotics: The Basics 2nd edition, New York: Routledge.
- Danesi, M., (2013). Encyclopedia of Media and Communication. University of Toronto Press.
- Danilović Hristić, N., & Stefanović, N., (2020)., “The Rebuilding of Memory Through Architecture–Case Studies of Leipzig and Dresden”, Journal of Urban Culture Research, 20, 97-111.
- De Fusco, R., (2020). Kitle İletişim Aracı Olarak Mimarlık, Trans. by Fatma E. A., İstanbul: Arketon Yayınları.
- De Saussure (1959). Course in General Linguistics, Trans. by Baskin W., New York: Philosophical Library.
- Eco, U., (1976). A Theory of Semiotics. Vol. 217. Indiana University Press.
- Eco, U., (1981). Function and sign: The semiotics of architecture. In Signs, Symbols and Architecture eds. Broadbent, 55-86
- Eco, U., (2019). Mimarlık Göstergebilimi, Trans. by Fatma E. A., İstanbul: Daimon Yayınları.
- Erşan, R. R., & Demirarslan, D., (2020). “Tarihi yapılarda sürdürülebilirlik ilkesi bağlamında Eskişehir Odunpazarı evleri”, Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 21(1), 187-213. https://doi.org/10.17494/ogusbd.763605
- Ezzaher, L. E., (2010). Semiotics/Semiology. The Encyclopedia of Literary and Cultural Theory. https://doi.org/10.1002/9781444337839.wbelctv1s003
- Gottdiener, M., & Lagopoulos, A. P. (Eds.)., (1986)., The City and The Sign: An introduction to Urban Semiotics. Columbia University Press.
- Hepgüzel, B., (2011). Kamu yararı odaklı siyasetin kentsel mekanı düzenleme pratikleri: Ankara ve Eskişehir örnekleri, (Unpublished) PhD Dissertation, DEÜ Fen Bilimleri Enstitüsü.
- İpekoğlu, B., (2006). “An Architectural Evaluation Method for Conservation of Traditional Dwellings”. Building and Environment, 41(3), 386-394.
- Leach, N., (2005). Rethinking Architecture: A Reader in Cultural Theory, Taylor & Francis e-Library.
- Mendelson (2004). “From photographic fragments to architectural illusions at the 1929 Poble Espanyol in Barcelona”. In D. M. Lasansky & B. McLaren (Eds.), Architecture And Tourism. Perception, Performance and Place, 129-146.
- Moustafa, A. A., (1988). Architectural Representation And Meaning: Towards A Theory of Interpretation, Doctoral dissertation, Massachusetts Institute of Technology.
- Norberg-Schulz, C., (1966). Intentions in architecture. Cambridge, Massachusetts: MIT Press.
- Odunpazarı Belediyesi, “Odunpazari Houses Survival Project”, https://odunpazari.bel.tr/en-US/detay/-odunpazari-houses-survival-project, 01.08.2022.
- Özüdoğru, Ş., Ertuğrul, Z. ve Manaz, S., (2005), Eskişehir Odunpazarı ve Sivrihisar Evlerinin Cephe Örnekleri, Eskişehir: Anadolu Üniversitesi Edebiyat Fakültesi Yayınları.
- Riegel, A., (2015). Modern Anıt Kültü. Trans. by Erdem Ceylan. İstanbul: Daimon Yayınları.
- Sigel, P., (2019, November 7). “More beautiful than ever before!” Neighborhood Rebuilding in Divided Germany as Political Propaganda During the Cold War. Hypotheses, https://trafo.hypotheses.org/19748, 09.09.2023
- Specht, J., (2014). Architectural Tourism: Building For Urban Travel Destinations. Springer.
- Unesco, (n.d.) “Odunpazarı Historical Urban Site”. http://whc.unesco.org/en/tentativelists/5733/, 01.05. 2016
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | Beşeri Coğrafya (Diğer) |
| Bölüm | Araştırma Makalesi |
| Yazarlar | |
| Yayımlanma Tarihi | 31 Aralık 2023 |
| Yayımlandığı Sayı | Yıl 2023 Cilt: 11 Sayı: 2 |
Nişantaşı Üniversitesi kurumsal yayınıdır.