İNŞA

Öz

The introduction of the internet into the lives of societies as information
technology has surrounded the individual in every aspect over time
and has been especially effective in cultural life. The internet, which is an integral
part of mobile phones after computers, has made communication much
more widespread and easier by enabling the emergence of social media applications.
While posts on social media can be followed from anywhere in the
world, intercultural communication and interaction has increased.
Social media, which emerged as a result of the combination of internet–based
computer technology, satellite systems and information technologies, and found
a response all over the world; It is a medium of popular culture where almost
everything is turned into a show. So much so that even a value such as motherhood,
one of the most ancient concepts of humanity, can be sacrificed for the
sake of gaining likes and followers on social media; It shows that motherhood
and performance culture have experienced a transformation after the internet.
Especially posts made on Instagram receive millions of likes and follows. In
this sense, there are cases where children are used and abused consciously
or unconsciously through posts made on social media. This form of usage,
called popular mother, instamom or blogger mother, can be read as a result
of the post–internet transformation of motherhood. In this study, which aims
to reveal the transformation of motherhood after social media, the shares of
phenomenon mothers with a high number of followers were analyzed visually
and discursively. The study concluded that motherhood has become a popular
consumption element on social media with the logic of spectacle.