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CONTRIBUTION OF THREE-DIMENSIONAL PRINTERS TO THE 4P’S OF MARKETING

Yıl 2021, Cilt: 10 Sayı: 2, 276 - 298, 31.12.2021

Öz

The technological developments experienced affect all types of industries and sectors, and it becomes possible to see the traces of technological developments even in the routine applications of daily life. The most exciting of these developments is seen as 3D printers. Although some problems have been encountered regarding its prevalence yet, it is thought that these printers will be reduced to desktop size and affordable by everyone in the future. The purpose of this article is to reveal the contribution of 3D printers to 4P of marketing. As a result of the extensive literature review, it has been seen that 3D printers will contribute to the product concept, to produce sustainable, environmentally friendly products, to personalize, to produce safer, healthier and more useful products. It will contribute to the concept of price in terms of having cheap products that are more cost-effective, independent of the manufacturers; It has been observed that it promises to reduce the carbon footprint in distribution and the dependence on physical distribution channels, it will contribute to the formation of different distribution strategies and the establishment of new logistics/distribution alliances. Finally, it has been concluded that the concept of promotion contributes to the fact that people can produce their own brands and that they will do the advertising and promotion of three-dimensional printers themselves. In addition, as a result of the wide-ranging literature review in the article, statements that have the potential to be a scale in the future regarding product, price, distribution and promotion activities are also included.

Kaynakça

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ÜÇ BOYUTLU YAZICILARIN PAZARLAMANIN 4P’SİNE KATKISI

Yıl 2021, Cilt: 10 Sayı: 2, 276 - 298, 31.12.2021

Öz

Yaşanan teknolojik gelişmeler bütün sanayi ve sektör türlerini etkilemekte, gündelik hayatın rutin uygulamalarında dahi teknolojik gelişmelerin izlerini görmek mümkün hale gelmektedir. Bu gelişmelerin en heyecan verici olanı üç boyutlu yazıcılar olarak görülmektedir. Henüz yaygınlığı konusunda bazı sorunlar ile karşılaşılsa da gelecekte bu yazıcıların masaüstü boyuta ve herkes tarafından uygun maliyetle satın alınabilir seviyeye ineceği düşünülmektedir. Bu makalenin amacı üç boyutlu yazıcıların pazarlamanın 4P’sine olan katkısını ortaya koymaktır. Yapılan geniş literatür taraması sonucunda üç boyutlu yazıcıların ürün kavramına, sürdürülebilirliğe, çevre dostu ürünler üretme, kişiselleştirme, daha güvenli, sağlıklı ve faydalı ürünler üretebilme konularına katkı sağlayacağı görülmüştür. Fiyat kavramına ise daha uygun maliyetli, üreticilerden bağımsız ucuz ürünlere sahip olabilme konularında katkı sağlayacağı; dağıtımda karbon ayak izini ve fiziksel dağıtım kanallarına olan bağlılığı azaltmayı vaat etmesi, farklı dağıtım stratejilerinin oluşmasına ve yeni lojistik/dağıtım ittifaklarının kurulmasına imkân tanıması konularında katkı sağlayacağı görülmüştür. Son olarak tutundurma kavramına ise kişilerin kendi markalarını üretebilme ve üç boyutlu yazıcıların reklam ve tutundurmasını kendileri yapacakları yönünde katkı sağladığı sonucuna ulaşılmıştır. Ayrıca makale içinde yapılan geniş çaplı literatür taraması sonucunda ürün, fiyat, dağıtım ve tutundurma faaliyetlerine ilişkin ileride yapılacak çalışmalarda ölçek olabilme potansiyeline sahip ifadelere de yer verilmiştir.

Kaynakça

  • Aday, S. & Aday, M. S. (2020). 3 Boyutlu Baskı Teknolojisinin Gıda Endüstrisinde Kullanımı. Erişim Adresi http://www.packworldturkiye.com/haber/3-boyutlu-baski-teknolojisinin-gida-endustrisinde-kullanimi-ii.html
  • Akben, İ. (2017). 3 Boyutlu Yazıcılar ve Tedarik Zincirine Etkileri. International Journal of Academic Value Studies, 3(10), 20-35.
  • Attaran, M. (2017). The rise of 3-D printing: The advantages of additive manufacturing over traditional manufacturing. Business Horizons, 60(5), 677-688.
  • Aydın, A. & Kahraman, F. (2018). 3B Baskı Teknolojisi Kullanılarak Hızlı Prototipleme Yapımı ve Nesnelerin Üretimi. Academic Perspective Procedia, 1(1), 419-428.
  • Aydın, L., Küçük, S. & Kenar, H. (2015). Design and Construction of A 3D Bioprinter for Bioprinting of Tissues and Organs. Proceedings on the Tıp Tekno, 15(2015), 153-157.
  • Balletti, C., Ballarin, M. & Guerra, F. (2017). 3D Printing: State of The Art and Future Perspectives. Journal of Cultural Heritage, 26, 172-182.
  • Banks, J. (2013). Adding Value in Additive Manufacturing: Researchers in The United Kingdom and Europe Look to 3D Printing for Customization. IEEE Pulse, 4, 22-26.
  • Bargmann, J. (2013). Urbee 2, the 3-D-Printed Car that will Drive Across the Country. Popular Mechanics. Erişim adresi https://www.popularmechanics.com/cars/a9645/urbee-2-the-3d-printed-car-that-will-drive-across-the-country-16119485/
  • Bishop, A., Womack, W. R. & Derakhshan, M. (2002). An Esthetic and Removable Orthodontic Treatment Option for Patients: Invisalign. Dent Assist, 71(5), 14-17.
  • Cautela, C., Pisano, P. & Pironti, M. (2014). The Emergence of New Networked Business Models from Technology Innovation: An Analysis of 3-D Printing Design Enterprises. International Entrepreneurship and Management Journal, 10(3), 487-501.
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Toplam 90 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Yıldırım Yıldırım 0000-0002-5851-7788

Özge Yiğitbaşı 0000-0003-4856-588X

Yayımlanma Tarihi 31 Aralık 2021
Gönderilme Tarihi 8 Ağustos 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 10 Sayı: 2

Kaynak Göster

APA Yıldırım, Y., & Yiğitbaşı, Ö. (2021). ÜÇ BOYUTLU YAZICILARIN PAZARLAMANIN 4P’SİNE KATKISI. İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi, 10(2), 276-298.

İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi 

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