Araştırma Makalesi
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Y Jenerasyonunun Finansal Tutum ve Davranışlarının Yapısal Eşitlik Modellemesi ile İncelenmesi

Yıl 2019, Cilt: 21 Sayı: 2, 567 - 579, 30.06.2019
https://doi.org/10.32709/akusosbil.554735

Öz

Members of Y generation composed of individuals born
between 1980-2000, is a generation that has to work for living. In their lives,
technology is one of the most important things. This generation, which does not
like to work, loves entertainment and winning, acts aggressive to authority,
consumes fast and has dissatisfied manner. Their most important characteristics
are freedom, technology and loneliness. One other characteristics of this
generation is having much self-confidence. The purpose of this study is to
model the financial attitudes and behaviors of Y generation via structural
equation modeling. With this purpose a Likert scale type questionnaire, ranging
from 1 ‘strongly disagree’ to 5 ‘strongly agree’ is applied to 372 individuals
via Computer Assisted Personal Interviewing (CAPI) on Pollyfy application. The
data set is analyzed by SPSS and LISREL software. Results of the study indicate
that, while the individuals of Y generation consider having an
emergency funds a financial attitude, they
mentioned that the f
inancial issues do not confuse or depress them as a financial behavior.

Kaynakça

  • Baltaş, Z. (2011). Kurum İçi Koçluk, İstanbul: Remzi Kitabevi.
  • Behrstock-S. E and Coggshall, J.(2010). Realizing the Promise of Generation Y, Educational Leadership, 67(8): 28-34.
  • Carter, E. (2008). Mobile Marketing and Generation Y African-American Mobile Consumers: The Issues and Opportunities, International Journal of Mobile Marketing, 3(1): 62-66.
  • Çelik S. and Arslan Gürcüoğlu E. (2016). Generations and Their Relations in Social Processes, Security Strategy and Political Studies,1(1): 117-127.
  • Delgadillo, L. (2014). FCS Leadership in Financial Health, Journal of Family and Consumer Sciences, 106(3): 16-21.
  • Doğan İ. and Özdamar K. (2016).The Effect of Different Data Structures,Samplesizes On Model Fit Measures, Communications in Statistics - Simulation and Computation, 46(9): 7525-7533. DOI: 10.1080/03610918.2016.1241409.
  • Grace, J.B., (2006). Structural Equation Modeling and Natural Systems, Cambridge University Press.
  • Holtzhausen, T. (2006). Generation Y Consumers: Behavioural Patterns of Selected South African Students, The Business Review, Cambridge, 5(1): 314-318.
  • Keleş, H. N. (2011). Y Kuşağı Çalışanlarının Motivasyon Profillerinin Belirlenmesine Yönelik Bir Araştırma, Organizasyon ve Yönetim Bilimleri Dergisi, 3(2): 129-139.
  • Kırmızı A., (2008). The Impact of Shared Knowledge on Service Quality (An Application of The Structural Equation Modeling - SEM), Ph.D. Thesis on Management and Organization, Graduate Institute of Social Sciences, Yeditepe University, Istanbul.
  • Klontz, B.T., Britt, S.L., Archuleta K.L., T. Klontz, (2012). Disordered Money Behaviors: Development of the Klontz Money Behavior Inventory, The Journal of Financial Therapy, 3(1): 17-42.
  • Lovely, S. and Buffum, A. (2007). Generations at School: Building an Age-friendly Learning Community, Thousands Oaks, CA: Corwin Press.
  • Lower, J. (2008). Brace Yourself Here Comes Generation Y, Critical Care Nurse, 28(5): 80-84.
  • McGregor, S. L.T. (2005). Sustainable consumer empowerment through critical consumer education: A typology of consumer education approaches, International Journal of Consumer Studies, 29(5): 437–444.
  • Raines-Eudy R. (2000). Using Structural Equation Modeling to Test for Differential Reliability and Validity: An Empirical Demonstration, Structural Equation Modeling, 7(1): 124–141.
  • Schermelleh-Engel, K. and Moosbrugger, H. (2003). Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-Of-Fit Measures, Methods of Psychological Research Online, 8: 23-74.
  • Tucker, L.R., and MacCallum, R.C. (1997). Exploratory factor analysis. http://www.ffzg.unizg.hr/psihologija/phm/nastava/Book_Exploratory%20Factor%20Analysis.pdf.
  • Türk Dil Kurumu (TDK), (2019). Nesil, http://www.tdkterim.gov.tr (Erişim tarihi: 13.03.2019).
  • Yong, A.G. and Pearce, S. (2013). A Beginner’s Guide to Factor Analysis: Focusing on Exploratory Factor Analysis, Tutorials in Quantitative Methods for Psychology, 9(2): 79-94.
  • Williams, C.K. and Page, A.R. (2011). Marketing to the Generations, Journal of Behavioral Studies in Business, 3: 3-11.

Examining the Financial Attitudes and Behaviors of Y Generation via Structural Equation Modeling

Yıl 2019, Cilt: 21 Sayı: 2, 567 - 579, 30.06.2019
https://doi.org/10.32709/akusosbil.554735

Öz

Y jenerasyonunun üyeleri, 1980-2000 yılları arasında
doğmuş, yaşamak için çalışması gereken bireylerden oluşmaktadır. Onların
yaşamında teknoloji, birçok şeyden önemli bir yere sahiptir. Bu nesil,
çalışmayı sevmeyen, eğlenmeyi ve kazanmayı seven, yetkililere karşı agresif bir
tavır sergileyen, hızlı tüketen ve memnuniyetsiz bir tutum içindedirler. En
önemli karakteristik özellikleri teknoloji ve özgürlüklerine düşkün ve tek
başına olmalarıdır. Y neslinin diğer bir özelliği ise, özgüvenlerinin oldukça
yüksek olmasıdır. Bu çalışmanın amacı, Y jenerasyonunun finansal tutum ve
davranışlarını yapısal eşitlik modellemesi aracılığı ile modellemektir. Bu
amaçla 1 "kesinlikle katılmıyorum" ve 5 " kesinlikle
katılıyorum" şeklinde Likert tipi ölçeğe sahip bir anket Pollyfy
uygulaması üzerinden Bilgisayar destekli kişisel görüşme formu yardımı ile 372
kişiye uygulanmıştır. Veri setinin analizi SPSS ve LISREL paket programları ile
analiz edilmiştir. Çalışma sonuçları göstermektedir ki, Y jenerasyonu bireyleri
finansal tutum için acil bir durum için birikim yapmaya önem verirken, finansal
davranış bakımından, finansal konuların onları telaşlandırmadığı ve canlarını
sıkmadığını ifade etmişlerdir.

Kaynakça

  • Baltaş, Z. (2011). Kurum İçi Koçluk, İstanbul: Remzi Kitabevi.
  • Behrstock-S. E and Coggshall, J.(2010). Realizing the Promise of Generation Y, Educational Leadership, 67(8): 28-34.
  • Carter, E. (2008). Mobile Marketing and Generation Y African-American Mobile Consumers: The Issues and Opportunities, International Journal of Mobile Marketing, 3(1): 62-66.
  • Çelik S. and Arslan Gürcüoğlu E. (2016). Generations and Their Relations in Social Processes, Security Strategy and Political Studies,1(1): 117-127.
  • Delgadillo, L. (2014). FCS Leadership in Financial Health, Journal of Family and Consumer Sciences, 106(3): 16-21.
  • Doğan İ. and Özdamar K. (2016).The Effect of Different Data Structures,Samplesizes On Model Fit Measures, Communications in Statistics - Simulation and Computation, 46(9): 7525-7533. DOI: 10.1080/03610918.2016.1241409.
  • Grace, J.B., (2006). Structural Equation Modeling and Natural Systems, Cambridge University Press.
  • Holtzhausen, T. (2006). Generation Y Consumers: Behavioural Patterns of Selected South African Students, The Business Review, Cambridge, 5(1): 314-318.
  • Keleş, H. N. (2011). Y Kuşağı Çalışanlarının Motivasyon Profillerinin Belirlenmesine Yönelik Bir Araştırma, Organizasyon ve Yönetim Bilimleri Dergisi, 3(2): 129-139.
  • Kırmızı A., (2008). The Impact of Shared Knowledge on Service Quality (An Application of The Structural Equation Modeling - SEM), Ph.D. Thesis on Management and Organization, Graduate Institute of Social Sciences, Yeditepe University, Istanbul.
  • Klontz, B.T., Britt, S.L., Archuleta K.L., T. Klontz, (2012). Disordered Money Behaviors: Development of the Klontz Money Behavior Inventory, The Journal of Financial Therapy, 3(1): 17-42.
  • Lovely, S. and Buffum, A. (2007). Generations at School: Building an Age-friendly Learning Community, Thousands Oaks, CA: Corwin Press.
  • Lower, J. (2008). Brace Yourself Here Comes Generation Y, Critical Care Nurse, 28(5): 80-84.
  • McGregor, S. L.T. (2005). Sustainable consumer empowerment through critical consumer education: A typology of consumer education approaches, International Journal of Consumer Studies, 29(5): 437–444.
  • Raines-Eudy R. (2000). Using Structural Equation Modeling to Test for Differential Reliability and Validity: An Empirical Demonstration, Structural Equation Modeling, 7(1): 124–141.
  • Schermelleh-Engel, K. and Moosbrugger, H. (2003). Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-Of-Fit Measures, Methods of Psychological Research Online, 8: 23-74.
  • Tucker, L.R., and MacCallum, R.C. (1997). Exploratory factor analysis. http://www.ffzg.unizg.hr/psihologija/phm/nastava/Book_Exploratory%20Factor%20Analysis.pdf.
  • Türk Dil Kurumu (TDK), (2019). Nesil, http://www.tdkterim.gov.tr (Erişim tarihi: 13.03.2019).
  • Yong, A.G. and Pearce, S. (2013). A Beginner’s Guide to Factor Analysis: Focusing on Exploratory Factor Analysis, Tutorials in Quantitative Methods for Psychology, 9(2): 79-94.
  • Williams, C.K. and Page, A.R. (2011). Marketing to the Generations, Journal of Behavioral Studies in Business, 3: 3-11.
Toplam 20 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Hukuk
Yazarlar

Sinan Saraçlı 0000-0003-4662-8031

Murat Akşit 0000-0002-1982-4849

Yayımlanma Tarihi 30 Haziran 2019
Gönderilme Tarihi 17 Nisan 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 21 Sayı: 2

Kaynak Göster

APA Saraçlı, S., & Akşit, M. (2019). Y Jenerasyonunun Finansal Tutum ve Davranışlarının Yapısal Eşitlik Modellemesi ile İncelenmesi. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 21(2), 567-579. https://doi.org/10.32709/akusosbil.554735