Research Article
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Year 2022, Volume: 7 Issue: 2, 1 - 19, 20.01.2023
https://doi.org/10.32568/jfce.1213254

Abstract

References

  • Akıncı-Çötok, N. (2015). Women's perspective on the fact of violence to women in terms of the gender role. International Journal of Social Sciences and Education Research, 1(3), 937-95. https://doi.org/10.24289/ijsser.279156
  • Arendt, H. (2018). Şiddet üzerine. (Çev: B. Peker). İstanbul: İletişim.
  • Bandura, A. (1971). Social learning theory. New York: General Learning Press.
  • Bandura, A., Grusec, J. E., & Menlove, F. L. (1966). Observational learning as a function of symbolization and incentive set. Child Development, 37(3), 499-506. https://doi.org/10.2307/1126674.
  • Barthes, R. (1993). Göstergebilimsel serüven. (Çev: M. Rıfat & S. Rıfat). Yapı Kredi Publications.
  • Belch, G. E., & Belch, M. A. (2003). Introduction to advertising and promotion management (6th Ed.). New York, ABD: Richard D. Irwin Inc.
  • Çalışma ve Sosyal Güvenlik Bakanlığı (2020, November 25). 25 Kasım kadına yönelik şiddete karşı uluslararası mücadele günü kamu spotu [Video]. YouTube. https://www.youtube.com/watch?v=V0MC9vbnR1A
  • Çevik Ergin, T. (2014). Kamu spotlarında tartışmalı reklam yaklaşımının kullanılması: T.T. Sağlık Bakanlığı’nın “sigara pişmanlıktır” kampanyasının izleyiciler üzerindeki etkisi (Doktora Tezi). YÖK Tez Merkezi veri tabanından erişildi (Tez No: 370338)
  • Flores-Lueg, C., & Roig-Vila, R. (2017). Gender and its impact on pedagogy students’ self-perceived digital competence (El género y su incidencia en el nivel de competencia digital autopercibido por estudiantes de
  • Pedagogía). International Journal of Educational Research and Innovation (IJERI), 79 -96. https://www.upo.es/revistas/index.php/IJERI/article/view/2429/2093
  • Fromm, E. (2018). İnsandaki yıkıcılığın kökenleri: Şiddet ve saldırganlık üzerine bir inceleme. (Çev: Ş. Alpagut). İstanbul: Say.
  • Galet-Macedo, C., & Barrero-Cerrato, A. (2017). Constructing gender in childhood: Living in a family or in an institution (Construir el género en la Infancia: vivir en familia oen la institució). International Journal of Educational Research and Innovation (IJERI), 8, 270-280. https://www.upo.es/revistas/index.php/IJERI/article/view/2024/2122
  • Goodwill, B. (2020, January 6). A brief history of public service advertising. https://www.psaresearch.com/a-brief-history-of-public-service-advertising
  • Güler, N., Tel, H. & Tuncay, Ö. F. (2005). Kadının aile içinde yaşanan şiddete bakışı. Cumhuriyet Üniversitesi Tıp Fakültesi Dergisi, 27(2), 51-56. https://docplayer.biz.tr/20855953-Kadinin-aile-icinde-yasanan-siddete-bakisi.html
  • Hacettepe University (2014), Research on domestic violence against women in turkey. Institute of Population Studies. http://www.hips.hacettepe.edu.tr/tr/turkiyede_kadina_yonelik_aile_ici_siddet_arastirma-101 Heise, L. L. (1998). Violence against women: An integrated, ecological framework. Violence Against Women, 4(3), 262-290. https://doi.org/10.1177/1077801298004003002
  • Kırık, A. M. (2013). Sinemada renk öğesinin kullanımı: Renk ve anlatım ilişkisi. Eğitim Bilimleri ve Sosyal Araştırmalar Dergisi, 2(6), 71-83. https://dergipark.org.tr/tr/pub/egitimvetoplum/issue/5127/69829
  • Köşgeroğlu, N., Çulha, İ., & Öz, Z. (2015). Şiddet Karşısında Kadınların Davranışlarının İncelenmesi, Akademik Sosyal Araştırmalar Dergisi, 3(9), 342-350. https://doi.org/10.16992/ASOS.478
  • Peñalba, E. (2020). Students’ learning performance and acceptance of web 2.0 technologies based on media richness properties (Rendimientode aprendizaje de los estudiantes y aceptación de tecnologías web 2.0 basadas en propiedades de riqueza de medios,) International Journal of Educational Research and Innovation (IJERI), 14, 290-303. https://www.upo.es/revistas/index.php/IJERI/article/view/4269/4438
  • Psikoloji Videoları (2018, December 18). Bandura'nın anlatımıyla bobo doll deneyi ve sosyal öğrenme kuramı [Video]. Youtube. https://www.youtube.com/watch?v=En7zdMkb41Y
  • Radyo ve Televizyon Üst Kurulu (2020, December). Kamu spotları yönergesi. https://www.rtuk.gov.tr/kamu-spotlari-yonergesi/3795
  • Selçuk, Z. (2001). Gelişim ve öğrenme. Ankara: Nobel Yayınları.
  • Singleton, R. S. (2004). Amerikan film terimleri sözlüğü. (Çev: S. Taylaner). İstanbul: ES Yayınları.
  • Tayfur, G., & Yılmaz, M. K. (2018). Reklamcılık: Kavram-araçlar-yönetim. Ankara: Seçkin Yayıncılık.
  • TRT Haber (2021, March 7). KADES uygulaması 1,5 milyon kadın tarafından indirildi. https://www.trthaber.com/haber/gundem/kades-uygulamasi-15-milyon-kadin-tarafindan-indirildi-562351.html
  • Türkiye Cumhuriyeti İçişleri Bakanlığı (2018, May 16). Kadın Destek Uygulaması (KADES), https://www.icisleri.gov.tr/kadin-destek-uygulamasi-kades
  • World Health Organization - Definition and Typology of Violence. https://www.who.int/groups/violence-prevention-alliance/approach
  • World Health Organization (2014, Jan 9). Global status report on violence prevention. https://www.who.int/publications/i/item/9789241564793
  • Yanık, A., Hanbaba Z., Soygür, S., Ayaltı, B., & Doğan, M. (2014). Kadına yönelik şiddet davranışlarının değerlendirilmesi: Türkiye’den kanıt. Electronic Journal of Vocational Colleges, 4(4), 104-11. https://doi.org/10.17339/ejovoc.49520

An Analysis of the November 25 Prevention of Violence against Women Public Service Advertisement Published in Turkey in the Fight against Violence

Year 2022, Volume: 7 Issue: 2, 1 - 19, 20.01.2023
https://doi.org/10.32568/jfce.1213254

Abstract

The mass media encompasses the entire field of daily practices and social life through verbal and semiotic language, which causes changes in the behaviour patterns of social actors. Social reality is reproduced again and again through mass media and media. It is seen that these tools are used to change perception-behaviour in the desired direction in the purposeful composition of this production. In this context, public service announcements to be presented through mass media, which can be instrumentalized based on social problems, can raise awareness. One of these problems is the existence of violence in different fields and especially violence against women. Apart from the standard legal steps, social awareness is increased to solve the violence problem in Turkey. Various public service ads and printed materials were prepared to raise awareness and behaviour change about the situation. In this context, the public service advertisement named "November 25, International Day for the Elimination of Violence Against Women" was analyzed with the semiotic analysis technique. Accordingly, in ads, it is underlined that characters exposed to violence, as in TV series, have also been intensely exposed to violence in the past. It is emphasized that violence is a learned behaviour.

References

  • Akıncı-Çötok, N. (2015). Women's perspective on the fact of violence to women in terms of the gender role. International Journal of Social Sciences and Education Research, 1(3), 937-95. https://doi.org/10.24289/ijsser.279156
  • Arendt, H. (2018). Şiddet üzerine. (Çev: B. Peker). İstanbul: İletişim.
  • Bandura, A. (1971). Social learning theory. New York: General Learning Press.
  • Bandura, A., Grusec, J. E., & Menlove, F. L. (1966). Observational learning as a function of symbolization and incentive set. Child Development, 37(3), 499-506. https://doi.org/10.2307/1126674.
  • Barthes, R. (1993). Göstergebilimsel serüven. (Çev: M. Rıfat & S. Rıfat). Yapı Kredi Publications.
  • Belch, G. E., & Belch, M. A. (2003). Introduction to advertising and promotion management (6th Ed.). New York, ABD: Richard D. Irwin Inc.
  • Çalışma ve Sosyal Güvenlik Bakanlığı (2020, November 25). 25 Kasım kadına yönelik şiddete karşı uluslararası mücadele günü kamu spotu [Video]. YouTube. https://www.youtube.com/watch?v=V0MC9vbnR1A
  • Çevik Ergin, T. (2014). Kamu spotlarında tartışmalı reklam yaklaşımının kullanılması: T.T. Sağlık Bakanlığı’nın “sigara pişmanlıktır” kampanyasının izleyiciler üzerindeki etkisi (Doktora Tezi). YÖK Tez Merkezi veri tabanından erişildi (Tez No: 370338)
  • Flores-Lueg, C., & Roig-Vila, R. (2017). Gender and its impact on pedagogy students’ self-perceived digital competence (El género y su incidencia en el nivel de competencia digital autopercibido por estudiantes de
  • Pedagogía). International Journal of Educational Research and Innovation (IJERI), 79 -96. https://www.upo.es/revistas/index.php/IJERI/article/view/2429/2093
  • Fromm, E. (2018). İnsandaki yıkıcılığın kökenleri: Şiddet ve saldırganlık üzerine bir inceleme. (Çev: Ş. Alpagut). İstanbul: Say.
  • Galet-Macedo, C., & Barrero-Cerrato, A. (2017). Constructing gender in childhood: Living in a family or in an institution (Construir el género en la Infancia: vivir en familia oen la institució). International Journal of Educational Research and Innovation (IJERI), 8, 270-280. https://www.upo.es/revistas/index.php/IJERI/article/view/2024/2122
  • Goodwill, B. (2020, January 6). A brief history of public service advertising. https://www.psaresearch.com/a-brief-history-of-public-service-advertising
  • Güler, N., Tel, H. & Tuncay, Ö. F. (2005). Kadının aile içinde yaşanan şiddete bakışı. Cumhuriyet Üniversitesi Tıp Fakültesi Dergisi, 27(2), 51-56. https://docplayer.biz.tr/20855953-Kadinin-aile-icinde-yasanan-siddete-bakisi.html
  • Hacettepe University (2014), Research on domestic violence against women in turkey. Institute of Population Studies. http://www.hips.hacettepe.edu.tr/tr/turkiyede_kadina_yonelik_aile_ici_siddet_arastirma-101 Heise, L. L. (1998). Violence against women: An integrated, ecological framework. Violence Against Women, 4(3), 262-290. https://doi.org/10.1177/1077801298004003002
  • Kırık, A. M. (2013). Sinemada renk öğesinin kullanımı: Renk ve anlatım ilişkisi. Eğitim Bilimleri ve Sosyal Araştırmalar Dergisi, 2(6), 71-83. https://dergipark.org.tr/tr/pub/egitimvetoplum/issue/5127/69829
  • Köşgeroğlu, N., Çulha, İ., & Öz, Z. (2015). Şiddet Karşısında Kadınların Davranışlarının İncelenmesi, Akademik Sosyal Araştırmalar Dergisi, 3(9), 342-350. https://doi.org/10.16992/ASOS.478
  • Peñalba, E. (2020). Students’ learning performance and acceptance of web 2.0 technologies based on media richness properties (Rendimientode aprendizaje de los estudiantes y aceptación de tecnologías web 2.0 basadas en propiedades de riqueza de medios,) International Journal of Educational Research and Innovation (IJERI), 14, 290-303. https://www.upo.es/revistas/index.php/IJERI/article/view/4269/4438
  • Psikoloji Videoları (2018, December 18). Bandura'nın anlatımıyla bobo doll deneyi ve sosyal öğrenme kuramı [Video]. Youtube. https://www.youtube.com/watch?v=En7zdMkb41Y
  • Radyo ve Televizyon Üst Kurulu (2020, December). Kamu spotları yönergesi. https://www.rtuk.gov.tr/kamu-spotlari-yonergesi/3795
  • Selçuk, Z. (2001). Gelişim ve öğrenme. Ankara: Nobel Yayınları.
  • Singleton, R. S. (2004). Amerikan film terimleri sözlüğü. (Çev: S. Taylaner). İstanbul: ES Yayınları.
  • Tayfur, G., & Yılmaz, M. K. (2018). Reklamcılık: Kavram-araçlar-yönetim. Ankara: Seçkin Yayıncılık.
  • TRT Haber (2021, March 7). KADES uygulaması 1,5 milyon kadın tarafından indirildi. https://www.trthaber.com/haber/gundem/kades-uygulamasi-15-milyon-kadin-tarafindan-indirildi-562351.html
  • Türkiye Cumhuriyeti İçişleri Bakanlığı (2018, May 16). Kadın Destek Uygulaması (KADES), https://www.icisleri.gov.tr/kadin-destek-uygulamasi-kades
  • World Health Organization - Definition and Typology of Violence. https://www.who.int/groups/violence-prevention-alliance/approach
  • World Health Organization (2014, Jan 9). Global status report on violence prevention. https://www.who.int/publications/i/item/9789241564793
  • Yanık, A., Hanbaba Z., Soygür, S., Ayaltı, B., & Doğan, M. (2014). Kadına yönelik şiddet davranışlarının değerlendirilmesi: Türkiye’den kanıt. Electronic Journal of Vocational Colleges, 4(4), 104-11. https://doi.org/10.17339/ejovoc.49520
There are 28 citations in total.

Details

Primary Language English
Subjects Studies on Education
Journal Section Makaleler
Authors

Tuğşan Kıvanç 0000-0002-2954-0903

Nesrin Akıncı Çötok 0000-0003-3577-8325

Mehmet Kaya 0000-0003-2659-3601

Pedro Tadeu 0000-0002-0698-400X

Buğracan Acıbal 0000-0002-3822-8946

Publication Date January 20, 2023
Submission Date December 1, 2022
Published in Issue Year 2022 Volume: 7 Issue: 2

Cite

APA Kıvanç, T., Akıncı Çötok, N., Kaya, M., Tadeu, P., et al. (2023). An Analysis of the November 25 Prevention of Violence against Women Public Service Advertisement Published in Turkey in the Fight against Violence. Journal of Family Counseling and Education, 7(2), 1-19. https://doi.org/10.32568/jfce.1213254
AMA Kıvanç T, Akıncı Çötok N, Kaya M, Tadeu P, Acıbal B. An Analysis of the November 25 Prevention of Violence against Women Public Service Advertisement Published in Turkey in the Fight against Violence. JFCE. January 2023;7(2):1-19. doi:10.32568/jfce.1213254
Chicago Kıvanç, Tuğşan, Nesrin Akıncı Çötok, Mehmet Kaya, Pedro Tadeu, and Buğracan Acıbal. “An Analysis of the November 25 Prevention of Violence Against Women Public Service Advertisement Published in Turkey in the Fight Against Violence”. Journal of Family Counseling and Education 7, no. 2 (January 2023): 1-19. https://doi.org/10.32568/jfce.1213254.
EndNote Kıvanç T, Akıncı Çötok N, Kaya M, Tadeu P, Acıbal B (January 1, 2023) An Analysis of the November 25 Prevention of Violence against Women Public Service Advertisement Published in Turkey in the Fight against Violence. Journal of Family Counseling and Education 7 2 1–19.
IEEE T. Kıvanç, N. Akıncı Çötok, M. Kaya, P. Tadeu, and B. Acıbal, “An Analysis of the November 25 Prevention of Violence against Women Public Service Advertisement Published in Turkey in the Fight against Violence”, JFCE, vol. 7, no. 2, pp. 1–19, 2023, doi: 10.32568/jfce.1213254.
ISNAD Kıvanç, Tuğşan et al. “An Analysis of the November 25 Prevention of Violence Against Women Public Service Advertisement Published in Turkey in the Fight Against Violence”. Journal of Family Counseling and Education 7/2 (January 2023), 1-19. https://doi.org/10.32568/jfce.1213254.
JAMA Kıvanç T, Akıncı Çötok N, Kaya M, Tadeu P, Acıbal B. An Analysis of the November 25 Prevention of Violence against Women Public Service Advertisement Published in Turkey in the Fight against Violence. JFCE. 2023;7:1–19.
MLA Kıvanç, Tuğşan et al. “An Analysis of the November 25 Prevention of Violence Against Women Public Service Advertisement Published in Turkey in the Fight Against Violence”. Journal of Family Counseling and Education, vol. 7, no. 2, 2023, pp. 1-19, doi:10.32568/jfce.1213254.
Vancouver Kıvanç T, Akıncı Çötok N, Kaya M, Tadeu P, Acıbal B. An Analysis of the November 25 Prevention of Violence against Women Public Service Advertisement Published in Turkey in the Fight against Violence. JFCE. 2023;7(2):1-19.