Pamukkale Üniversitesi İşletme Araştırmaları Dergisi

Öz

Interestingly, anybody would be shocked whether and how capitalism ideology managed to merge the human race at a point where both losers and winners come together on the perception of progress through a scale of past and present embedded in a position characterized by history and economics. We think capitalism has conquered future generations compared to underdeveloped nations by using its functionality of Western cunning rather than the reality of oppression and widespread occupation. Thus, the development of capitalism has become indebted to the historians and economists who bogged in science wholeheartedly. The most important point in the development period of capitalism for three centuries was the alliance of capitalism with science. Thus, capitalism managed to form the very essence of developed societies throughout history. We argue that capitalism disguised itself under the “one size fits all” motto when conquering underdeveloped or developing nations, presenting its ideals of “welfare”, “happiness”, and “utility” which served the exploitation of the whole world. In essence, the orientation for capitalism brought a deconstruction and metamorphosis for underdeveloped and developing nations. Speaking scientifically, on the other hand, capitalism draws a differentiated picture as if maximum efficiency would be achieved as such being “underdeveloped”, “poverty”, and depreciation would be reversed. Through a straight vision, patronage, and protection under the guise of colonialism and dependency will yield in non-existence unless following the path designed to follow. We aim to theoretically discuss the insincerity of capitalism and its very diffusion into societal culture and identity by offering an exit by proposing a countermeasure.