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BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ

Year 2021, Issue: 45, 353 - 371, 26.07.2021
https://doi.org/10.30794/pausbed.787215

Abstract

Kültür tüketicilerin tüketim ve satın alma kararlarını etkileyen önemli bir faktördür. Bu çalışma “bireysel kültürün online otel rezervasyonu niyetine etkisi nedir?” sorusuna yanıt aramak amacıyla yapılmıştır. Çalışmanın temel motivasyonu bireysel kültürel boyutların online otel rezervasyonu niyetine etki edeceğidir. Çalışma, online otel rezervasyonu niyetine doğrudan etki eden bireysel kültürel boyutların tespit edilmesinin sektöre ve akademiye katkı yapacağı düşünülerek planlanmıştır. Bu çalışmada nicel araştırma yöntemlerinden anket tekniği uygulanmıştır. Veriler nicel araştırmalarda yoğun olarak kullanılan SPSS ve AMOS programları kullanılarak analiz edilmiştir. Analizlerde sosyo demografik bulgulara ulaşmak için frekans ve tanımlayıcı analizler yapılmıştır. Ölçeğe ait analizler doğrulayıcı faktör analizi ile hipotezlerin ve anlamlı yolların belirlenmesi için de Yapısal Eşitlik Modeli (YEM) kullanılmıştır. Araştırmanın sonuçları bireysel kültürel boyutlardan güç aralığı, belirsizlikten kaçınma ve uzun dönem uyumun online otel rezervasyonu niyeti üzerinde anlamlı etkisi olduğunu göstermektedir. Ayrıca belirsizlikten kaçınma boyutunun online otel rezervasyonu üzerinde oldukça güçlü bir etkisi olduğu gözlemlenmiştir. Araştırmanın sonuçları akademiye ve sektöre yönelik önerilerle desteklenmiştir.

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Year 2021, Issue: 45, 353 - 371, 26.07.2021
https://doi.org/10.30794/pausbed.787215

Abstract

References

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  • Chang, H. H. ve Wang, H. W. (2011). “The Moderating Effect of Customer Perceived Value On Online Shopping Behaviour”, Online Information Review, 35/3, 333 – 359.
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  • Ç. H. E. (2009). Yapısal Eşitlik Modellemesi ve Bir Uygulama: Genişletilmiş Online Alışveriş Kabul Modeli. (Yayınlanmamış Doktora Tezi). Eskişehir Osmangazi Üniversitesi.
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  • Emir, A., Halim, H., Hedre, H., Abdullah, D., Azmi, A. ve Kamal, S. B. M. (2016). “Factors Influencing Online Hotel Booking Intention: A Conceptual Framework from Stimulus-Organism-Response Perspective”, International Academic Research Journal of Business and Technology, 2/2, 129 – 134.
  • Farh, J. L., Hackett, R. D. ve Liang, J. (2007). “Individual-Level Cultural Values As Moderators of Perceived Organizational Support–Employee Outcome Relationships in China: Comparing the Effects of Power Distance and Traditionality”, Academy of Management Journal, 50/3, 715 – 729.
  • Fujimoto, Y., Bahfen, N. ve Fermelis, J. (2007). “The Global Village: Online Cross-Cultural Communication and HRM”, Cross Cultural Management: An International Journal, 14/1, 7 – 22.
  • Gefen, D. ve Heart, T. (2006). “On the Need to Include National Culture as a Central Issue in Ecommerce Trust Beliefs”, Journal of Global Information Management, 14/4, 1 – 30.
  • Girard, T., Silverblatt, R. ve Korgaonkar, P. (2006). “Influence of Product Class on Preference for Shopping on the Internet”, Journal of Computer Mediated Communication, 8/1.
  • Hannagan, T. (2002). Management Concepts and Practices, 3. Baskı, Prentice Hall, New Jersey.
  • Hernandez, S. A., Strahle, W., Garcia, H. L. ve Sorensen, R. C. (1991). “A Cross-Cultural Study of Consumer Complaining Behavior: VCR Owners In The Us and Puerto Rico”, Journal of Consumer Policy, 14/1, 35 – 62.
  • Hofstede, G. (1993). “Cultural Constraints in Management Theories”, The Executive, 7/1, 81 – 94.
  • Hofstede, G. ve Hofstede, G. J. (2005). Cultures and Organizations, Software of the Mind, Intercultural Cooperation and its Importance for Survival, 2. Baskı, McGraw-Hill, New York.
  • Hofstede, G., Hofstede, G. J. ve Minkov, M. (2010). Cultures and Organizations: Software of the Mind, 3. Baskı, McGraw – Hill, New York.
  • Hofstede, G., Steenkamp, M. E. ve Wedel, M. (1999). “International Market Segmentation Based on Consumer – Product Relations”, Journal of Marketing Research, 36, 1 – 17.
  • Hooper, D., Coughlan, J. ve Mullen, M. (2008). “Structural Equation Modelling: Guidelines for Determining Model Fit”, The Electronic Journal of Business Research Methods, 6/1, 53 – 60.
  • Hope, Ole-Kristian. (2003). “Firm-level Disclosures and the Relative Roles of Culture and Legal Origin”, Journal of International Financial Management and Accounting, 14/3, 218 – 248.
  • Hsu, Yi, Hsu, Liwei ve Yeh, Chung-Wen. (2010). “A Cross Cultural Study on Consumers’ Level of Acceptance Toward Marketing Innovativeness”, African Journal of Business Management, 4/6, 1215 – 1228.
  • Huang, J. H., Huang, C. T. ve Wu, S. (1996). “National Character and Response to Unsatisfactory Hotel Service”, International Journal of Hospitality Management, 15/3, 229 – 243.
  • Jarvenpaa, S. L. ve Todd, P. A. (1997). “Consumer Reactions to Electronic Shopping on the World Wide Web”, International Journal of Electronic Commerce, 1/2, 59 – 88.
  • Jarvenpaa, S. L. ve Tractinsky, N. (1999). “Consumer Trust in an Internet Store: A Cross-cultural Validation”, Journal of Computer Mediated Communication, 5/2.
  • Kartarı, A. (2006). Farklılıklarla Yaşamak, Kültürlerarası İletişim, Ürün Yayınları, Ankara.
  • Katrinli, A. ve Penbek, Ş. (2010). “Role of Cultural Sensitivity on Creativity of Academic Expatriates: The Moderating Effect of Culture”, African Journal of Business Management, 4/5, 755 – 763.
  • Kim, W. G. ve Kim, D. J. (2004). “Factors Affecting Online Hotel Reservation Intention Between Online and Non-Online Customers”, International Journal of Hospitality Management, 23/4, 381 – 395.
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There are 84 citations in total.

Details

Primary Language Turkish
Subjects Tourism (Other)
Journal Section Articles
Authors

Samet Can Curkan 0000-0002-7245-4103

Publication Date July 26, 2021
Acceptance Date November 13, 2020
Published in Issue Year 2021 Issue: 45

Cite

APA Curkan, S. C. (2021). BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(45), 353-371. https://doi.org/10.30794/pausbed.787215
AMA Curkan SC. BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. PAUSBED. July 2021;(45):353-371. doi:10.30794/pausbed.787215
Chicago Curkan, Samet Can. “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 45 (July 2021): 353-71. https://doi.org/10.30794/pausbed.787215.
EndNote Curkan SC (July 1, 2021) BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 45 353–371.
IEEE S. C. Curkan, “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”, PAUSBED, no. 45, pp. 353–371, July 2021, doi: 10.30794/pausbed.787215.
ISNAD Curkan, Samet Can. “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 45 (July 2021), 353-371. https://doi.org/10.30794/pausbed.787215.
JAMA Curkan SC. BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. PAUSBED. 2021;:353–371.
MLA Curkan, Samet Can. “BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 45, 2021, pp. 353-71, doi:10.30794/pausbed.787215.
Vancouver Curkan SC. BİREYSEL KÜLTÜRÜN ONLİNE OTEL REZERVASYONU YAPMA NİYETİNE ETKİSİ. PAUSBED. 2021(45):353-71.