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KOBİ'lerde Stratejik Yönelimlerin Örgütsel Dayanıklılık Üzerine Etkisi: Pandemi Deneyimi

Year 2023, Volume: 7 Issue: 1, 481 - 509, 31.01.2023
https://doi.org/10.29023/alanyaakademik.1171041

Abstract

Bu araştırma COVID-19 pandemisi ile iş çevrelerinde gelişen süreçten en çok etkilenen grupta yer alan KOBİ'lerin stratejik yönelimlerinin örgütsel dayanıklılıklarına etkisini incelemektedir. Veriler, Türkiye'de hizmet sektöründe faaliyet gösteren 500 KOBİ’nin sahip/ortak/üst düzey yöneticisi ile görüşülerek yüz yüze anket yöntemiyle toplanmıştır. Araştırma modeli ve hipotezler Yapısal Eşitlik Modellemesi tekniği kullanılarak incelenmiştir. Analiz sonuçlarına göre teknoloji yönelimi, pazar yönelimi, girişimsel yönelim ve öğrenme yöneliminin örgütsel dayanıklılığı anlamlı ve pozitif yönlü etkilediği tespit edilmiştir. Ayrıca araştırma sonuçlarına göre teknoloji yönelimi örgütsel dayanıklılığı görece en fazla etkileyen stratejik yönelimken, firmaların çoklu stratejik yönelimlere sahip olması örgütsel dayanıklılığa sahip olmalarına olumlu katkılar sunacaktır. Bu araştırma, bakış açısı ve bulgularıyla hem ilgili literatür hem de uygulayıcılar için katkı sağlayıcı nitelik taşımaktadır.

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The Effect of Strategic Orientations on Organizational Resilience in SMEs: The Pandemic Experience

Year 2023, Volume: 7 Issue: 1, 481 - 509, 31.01.2023
https://doi.org/10.29023/alanyaakademik.1171041

Abstract

This research examines the impact of the strategic orientations of SMEs, which are in the group most affected by the COVID-19 pandemic and the process developing in the business environment, on their organizational resilience. The data were collected by face-to-face survey method by interviewing the owners/partners/senior managers of 500 SMEs operating in the service sector in Turkey. The research model and hypotheses were analyzed using the Structural Equation Modeling technique. According to the analysis results, it has been determined that technology orientation, market orientation, entrepreneurial orientation, and learning orientation affect organizational resilience significantly and positively. In addition, according to the results of the research, technology orientation is the strategic orientation that affects organizational resilience the most, while firms' having multiple strategic orientations will contribute positively to their organizational resilience. This research contributes to the relevant literature and practitioners with its perspective and findings.

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There are 144 citations in total.

Details

Primary Language Turkish
Subjects Finance
Journal Section Makaleler
Authors

Halil Yorulmaz 0000-0002-4497-323X

Elif Baykal 0000-0002-4966-8074

Publication Date January 31, 2023
Acceptance Date December 26, 2022
Published in Issue Year 2023 Volume: 7 Issue: 1

Cite

APA Yorulmaz, H., & Baykal, E. (2023). KOBİ’lerde Stratejik Yönelimlerin Örgütsel Dayanıklılık Üzerine Etkisi: Pandemi Deneyimi. Alanya Akademik Bakış, 7(1), 481-509. https://doi.org/10.29023/alanyaakademik.1171041